Early this year, Lisa Bernier, a freelance writer who has written for a number of respected publications, compiled a list of The 7 Best Tech Companies to Work for in a Mashable article that was shared over eleven thousand times.
We want to take a look into what make these companies amazing places to work for and what other companies (maybe even yours) can learn from their employee engagement policies.
So, who made the list?
- Elite SEM – Search engine marketing
- Interactive Intelligence – Global provider of call center technologies and software solutions
- Twitter – An introduction is probably not necessary for this online social networking and microblogging giant
- 360i – Digital agency specializing in search engine marketing, social media, mobile marketing, and web design and development
- Text100 – Digital marketing agency that creates communications campaigns
- Crowdtap – Social Influence Marketing platform
- Google – One of most admired companies in the entire world
Unless you’re in the market for a new tech job and searching for places to submit a resume, the more important takeaway here is to learn something about what it takes to create a great company.
What makes these companies great places to work?
These companies all do a remarkable job of showing their employees how much they are appreciated. By creating an environment that fosters the advancement of their employee’s careers, leading companies yield an engaged, loyal, and productive workforce. This has worked so well for Elite SEM that they have had no turnover since their inception in 2004.
The ability to maintain an engaged workforce through employees who genuinely feel appreciated and inspired can result in higher profit margins for companies. This is due to the strong relationship that exists between the financial performance of a company and employee engagement. Higher levels of commitment from employees who feel like their work is valued tends to increase office efficiency. In addition, it creates a culture of hardworking employees who feel connected to one another.
Engaged employees have 18% higher productivity and 60% higher quality work than under-engaged employees (Insync Survey).
While excellent salaries and benefits, effective leadership, and an emphasis on work-life balance are major factors making these companies pleasant to work for, unconventional, but highly effective, incentives are also utilized heavily by these innovative companies.
Elite SEM takes its staff on an annual “Fun Week” – during which employees are treated to a seven-day vacation with recreational activities. This use of incentive travel creates memorable experiences as a reward to valued employees and is proven to be more effective at motivating employees, increasing sales and strengthening employee loyalty than cash rewards. The emotional and psychological importance employees place on non-cash rewards can be far greater and remembered much longer than cash bonuses. Merchandise awards can produce a similar effect when the budget for travel is not present.
Other notable ways these companies create happy employees include: book clubs, telecommuting options, profit sharing, flexibility in schedules, and impromptu days off when necessary. Google has become very well known for having amazing on-site facilities including sports complexes, 24/7 gyms, free food, and free laundry/dry cleaning services. Possibly the most fascinating benefit that Google extends relates to the death of employees. If an employee passes away during their employment, the company will pay 50% of the salary of that employee to their spouse or domestic partner for a full decade!
Employees that feel valued and appreciated exert greater effort, stay with companies longer and are strong brand advocates. The businesses on this list understand and leverage this power to their advantage.
For more on employee engagement, check out this fascinating study of The 10 US Cities with The Highest Levels of Employee Engagement.
By JNR Corp
Written by Stephanie Thomas