The Turks and Caicos Islands, located 550 miles southeast of Miami, Florida, are known for their year round warm temperatures and soft, white sandy beaches. Until recently these islands were not well known but in the past year the number of visitors traveling to Turks and Caicos have grown by 50 percent. Most of these tourists arrive by cruise ship while some came in by air accounting for a record high of 1,407,313 total travelers in 2014. Most of these visitors are U.S. citizens rounding up to about 80 percent of all total guests to the islands. So why is this destination suddenly in high demand?
Director of the Turks & Caicos Tourist Board, Ralph L. Higgs believes that accessibility to the islands is a huge contributing factor to the rapid growth in 2014. These islands located just beyond the Bahamas are an easy two and a half hour flight from Miami and offer travelers a new tropical destination to consider. Getting there has become extremely convenient with a direct flight from many major gateways in North America such as JFK in New York and Logan International Airport in Boston. Travelling by cruise ship to Turks and Caicos was ranked fourth out of 28 Caribbean destinations with an increase of 24.8 percent.
In addition, the unusually cold weather in much of the U.S. last year may have played an important role in the increase in visitors. In an average year these islands have 350 days of sunshine, perfect for lounging by the pool or taking a nice stroll along the beach.
Typically, Caribbean cuisine is not at the forefront of decision making when booking an island escape. Turks and Caicos are changing this perception though now offering over 20 restaurants featuring world-renowned and award-winning chefs. The islands have also become host to the Caribbean Food & Wine Festival, which offers epicurean delights and draws in visitors from around the world. This festival is designed to host dinners and tasting events on a small scale allowing the guests a chance to interact directly with top chefs and winemakers. Typical to the Turks and Caicos relaxed reputation, this boutique festival keeps the focus on culinary talent while keeping the scene at a manageable size.
Some say the 230 miles of ivory sand on the islands are home to the best beaches in the world. This laid back destination offers crystal clear waters and colorful coral reefs for beachgoers to enjoy as well as spectacular limestone caves and diving and snorkeling opportunities. The Turks and Caicos are not the place for a lively nightlife but if you are in the mood for evening bonfires and an overall relaxing atmosphere, these islands are a tropical paradise destination leaving visitors with lifelong memories and experiences.
Now midway into 2015, Higgs anticipates continued growth while incorporating stronger and better marketing strategies. He believes the destinations strong branding and location keep Turks and Caicos on track for another solid yearly performance. We would love to bring your group to these lovely islands. If you would like to learn more about Turks and Caicos please contact JNR. We are happy to set up a time to talk about your organization’s needs. Give us a call at 800.343.4546, or email us at firstname.lastname@example.org.
By JNR Incorporated
Written by Tatum Dumont
JNR Incorporated is a results-based, globally recognized leader that specializes in creating custom travel, meeting, event, prepaid card and merchandise programs that motivate, engage and inspire the employees, customers and channel members of our clients. We have over 30 years of experience working with Fortune 500 companies of many diverse industries. Our programs are tailored to fit the specific needs of marketing, sales, management and human resource professionals. The unique solutions we apply are measurable and proven to increase performance, loyalty and revenues.