Exciting Things Are Happening At JNR

 

JNR celebrates our nation’s diversity with our co-workers.  In celebration of our nation’s diversity and American Heritage Month, we took part in the #IAmAnImmigrant campaign led by Welcome.us.  We shared personal heritage stories and came to understand one another better. We discovered amazing stories of resilience, strength and perseverance; the values that America was founded on.  When you have a moment please watch our video, which showcases some of the amazing people that make up our JNR Team.

JNR stays ahead of the trends by constantly improving and listening to our followers. Please take a look at our enhanced social media marketing and connect, like and follow us using the links below. JNR will continue to publish interesting and relevant content by posting common interest stories, sharing industry-related insights, highlighting CSR efforts that benefit society, and including lighthearted accounts of our employee appreciation events.

We invite you to interact with us and be a part of our social network by commenting on and sharing our posts.

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We believe by embracing our differences we promote a rich company culture, allowing the opportunity to learn from each other.  Sharing knowledge improves contributions to providing excellent services. JNR’s core mission is to support organizations in growing and improving their businesses. By employing a workforce as diverse as our client base, we are positioned to develop and provide solutions that meet our clients’ needs and exceed their exceptions.

We appreciate your trust in us and promise to always do our best.

Thank you,

Jim & LuAnn Jalet and all of us at JNR

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JNR is a full service, globally recognized leader in the incentive industry offering solutions for Meetings and Conferences, Incentive Travel, Special Events and Entertainment, Prepaid Card Services and AXS Contact Center Solutions. We have over 35 years of experience working with Fortune 500 companies across many industries. Our clients trust our comprehensive suite of solutions that offer a better way to reach performance, productivity and loyalty objectives. JNR tends to every detail of your program to ensure an extraordinary experience for your customers, employees and participants and a favorable return on your investment. We allow you to step away from the logistical details and let you focus on what you do best.

Oculus Rift – Game-Changer or Pure Hype?

Oculus has the potential to be the most social platform ever…Imagine not just sharing moments with your friends online but entire experiences.” – Mark Zuckerberg

The JNR Incorporated headquarters are based in Irvine, California in a visually stunning office complex called Newport Gateway. Two identical 14-story towers comprised of black granite and glass face each other to form the 12-acre campus. While JNR calls Tower II home, Tower I is occupied by a company that has been making waves over the past few years: Oculus VR.

Oculus VR’s initial project, Oculus Rift, gained a great deal of attention in 2012 when it raised over $2 million on its way to becoming the most successful Kickstarter project of all time. Since Mr. Zuckerberg and Facebook acquired Oculus VR on March 25, 2014 for an astounding $2 billion, it has quickly become a household name.

While most are familiar with the name, the jury is still out there as to whether Zuckerberg is correct in his belief that Oculus Rift will change the technology industry forever and become the “most social platform ever.”

We will bring you up to speed on the company briefly before we delve into the debate.

For starters, Oculus VR was founded by Palmer Luckey and driven by his love for virtual reality and hardware. Their first project, the Oculus Rift, is a virtual reality headset that allows users to participate in immersive gaming and alternate realities. In addition to the Kickstarter funding, top video game companies such as Valve, Epic Games and Unity are backing the project.

When Oculus Rift hits the market in the near future, it will not be the first virtually reality headset on the market. It will however be the most accessible product of its type due to a competitive price point, unlike many competitors. Its relationship with Facebook is also sure to set it apart and possibly even revolutionize the social media world.

It is not known how Facebook will use the headset to complement their social media site, but plans to integrate the two appear to be in place. Zuckerberg described the interest in Oculus VR being “a long-term bet on the future of computing.” The technology has the possibility to revolutionize the way people interact online, creating obvious interest for the Facebook founder. Sharing experiences with your friends on social media may soon take on a whole new element.

Antonio Rodriguez, an early investor in Oculus Rift, said: “I would not be surprised if, in five years from now, instead of a monitor on that desk, you have a pair of Oculus Facebook googles.”

The possibilities are quite endless as to how Oculus Rift will affect the ways we communicate as a society, but it is clear that immediate changes may be on the horizon.

As a Marketing Manager at JNR Incorporated tasked with helping in efforts to sell incentive travel programs, I dream of the day where we can simulate the unique experiences delivered on our trips with an immersive 3-D presentation that video and words would never be able to replicate.

The consensus opinion appears to be that Oculus VR will be a successful and profitable project, but plenty of cynics are expressing their skepticism about the purchase by Facebook and the notion that the product will change the world outside of gaming.

Patrick Moorhead, an analyst with Moor Insights & Strategy said:

“Oculus does virtual reality headgear for PC games and that’s a far cry from Facebook and what they are doing today,” said Moorhead. “I do think Oculus is worth $2 billion, but just not to Facebook. Farmville on Facebook and Call of Duty on Oculus is night and day difference.”

What do you think about Oculus?

Will it be a revolutionary breakthrough that will change the entire world as we know it? Will it be a profitable service, but only relevant to the most serious gamers?

Please share your comments below or send me an email at khewkin@jnrcorp.com to continue the conversation.

By JNR Incorporated

Written by Kristopher Hewkin

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JNR Incorporated is a results-based, globally recognized leader that specializes in creating custom travel, meeting, event, prepaid card and merchandise programs that motivate, engage and inspire the employees, customers and channel members of our clients. We have over 30 years of experience working with Fortune 500 companies of many diverse industries. Our programs are tailored to fit the specific needs of marketing, sales, management and human resource professionals. The unique solutions we apply are measurable and proven to increase performance, loyalty and revenues.

Photo: “Anna Bashmakova and Oculus Rift” by Sergey Galyonkin is licensed under CC BY 2.0

Social Cause Marketing Benefits Our World, Your Bottom Line

What Is Social Cause Marketing?

Social Cause Marketing refers to the powerful phenomenon that occurs when a brand builds and sustains a strong association with a specific social issue or cause. Mutually beneficial to all parties involved, Social Cause Marketing is a collaboration between a for-profit business and a non-profit organization—designed to improve both companies and communities.

The history of this innovative form of marketing can be traced back to 1976 when Marriott and the March of Dimes Foundation teamed up; although, it has become more prominent and prevalent in recent years.

This partnership was a massive success to say the least. For Marriott, it lead to record-breaking profits for the new complex and surpassed all revenue targets. It was the most effective promotion in the history of that particular chapter of the March of Dimes, generating hundreds of thousands of dollars in free publicity. This is a textbook example of a “win-win” situation.

Why Is It Important?

Social Cause Marketing is truly a beautiful thing. In addition to being a profitable marketing activity that will add to your bottom line, you are able to simultaneously give back to the organizations that make profound change in the community. Everyone wins.

Social Cause Marketing will yield a return on investment in ways that you had never imagined. The return you achieve by improving brand likeability, awareness and goodwill, ultimately produces a tangible impact on your revenues.

Social Cause Marketing will transform your business by creating:

  • Lasting Goodwill
  • Positive Public Relations
  • Improved Customer Relations and Engagement
  • New Marketing Opportunities
  • Increased Visibility
  • Strengthened Emotional Connections
  • Enhanced Brand Reputation
  • And, of course, a Better Planet

As a supplement to improving your brand, Social Cause Marketing allows you to give back to the community and make a positive change. The power and resources your company possesses can transform the way our world operates in astounding ways. Let us find a cause that your target market and employees are passionate about, and we will get to work on improving your company…and our world.

How Do We Do It?

We understand that implementing a Social Cause Marketing program is a delicate process that requires strategic insight and research in order to create an effective program that hits all goals. Successful programs have an appropriate social cause, compelling communications campaigns, and are administered by the right provider. JNR offers turnkey solutions in all areas.

We will create the multi-layered public relations and communication campaigns to support the program by leveraging our services as a full service marketing and advertising agency. These campaigns utilize public relations, social media, advertising and many new cutting-edge forms of media that allow us to target each appropriate demographic.

Another one of our unique advantages is that we are the only agency in the industry to offer in-house transportation bookings, logistics, travel operations, on-site management, and planning, which empowers us to handle everything that goes along with setting up and managing your program. As an award-winning provider with over 30 years of experience working with Fortune 500 companies, we believe the convenience and efficiency of offering all services in-house is not only the best solution for all parties involved, but provides the best value as well.

Contact Us today for more information on how our services will transform your brand, engage your customers, and create lasting goodwill.