Richard Branson Thinks Hospitality and Tourism Industry Can Tackle Global Water Crisis

The Hospitality and Tourism Industry is significant to our interests here at JNR. It is the field where we join other companies to deliver our incentive travel programs, meetings and events. Branson believes in this industry, driving change in environmental, health and economic issues is also good for business.

The issue the Hospitality and Tourism Industry is being called to address: providing the world access to safe and clean water. Through this transformation, the industry stands to benefit across its triple bottom-line: people, planet, and profits.

A recent article published by Richard Branson describes the severity of the global water crisis.

“Every year, more people die from water-related diseases than killed from all forms of violence, including war.”

One billion people lack access to safe water. Last year, one billion people traveled. Why not leverage the power of the Hospitality and Tourism Industry to solve the world water crisis?

Branson, no stranger to humanitarian projects himself, has formed a partnership with his company Virgin and WHOLE WORLD Water, an organization that is attempting to unite with the Hospitality and Tourism Industry to create solutions that drive change on water issues.

The company has been helping hotels, resorts restaurants and hospitality groups filter and bottle their own water and then use a percentage of the proceeds to support local water projects. Approximately 200,000 plastic bottles will be saved annually by implementing this program on Necker Island (Branson maintains a home there) alone.

Branson feels the hospitality industry plays a major role in fixing this problem and that it could set an example for other industries to follow:

“It is estimated that with scale, the hospitality and tourism industry can contribute $1 billion per year or more to help eradicate this problem. United, the industry has the opportunity to set a precedence for other sectors to follow.”

JNR is dedicated to helping our clients implement CSR programs in conjunction with our travel programs and events to preserve and improve our planet and the lives of those who inhabit it. Please send us an email at jnrinfo@jnrcorp.com today to discuss how you can create a change within your programs.

Suggested Reading:

“From ‘Me’ to ‘We’: The Power of Corporate Social Responsibility in Incentive Programs”

JNR Program Participants Revamp a Mexican School

By JNR Incorporated

Written by Kristopher Hewkin

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JNR Incorporated is a results-based, globally recognized leader that specializes in creating custom travel, meeting, event, prepaid card and merchandise programs that motivate, engage and inspire the employees, customers and channel members of our clients. We have over 30 years of experience working with Fortune 500 companies of many diverse industries. Our programs are tailored to fit the specific needs of marketing, sales, management and human resource professionals. The unique solutions we apply are measurable and proven to increase performance, loyalty and revenues.

Photo: “Sir Richard Branson” by Jarle Naustvik is licensed under CC By 2.0

The Importance of On-Site Staff to Meetings, Events and Incentive Travel – Part One

JNR has planned and operated thousands of programs throughout our three decades of being in this industry and although hundreds of hours go into planning every aspect of an event, meeting or travel program, we would not have had the unmatched level of success that we have had if it was not for our talented and experienced on-site team. We are committed to creating breathtaking and memorable business meetings, corporate events and incentive trips that best meet our client’s goals and needs. We understand that you can create the perfect company event on paper, but if things go wrong on-site, none of that matters. That is why we are proud to release our three-part series on The Importance of On-Site Staff to Meetings, Events and Incentive Travel.

In Part One, we will cover the basics of why expert on-site staff are needed to ensure flawless execution of any event. In Part Two, we will go into detail about how on-site staff can best be utilized in each aspects of a program. In Part Three, we will go over the qualities to look for in a capable on-site staff member and how JNR meticulously screens for only the best.

Meetings, events and incentive travel programs are all implemented and designed to help companies reach business objectives and must add value to deliver maximum return on investment (ROI). At JNR, we listen to the client and ask the right questions to completely understand your company’s objectives and attain measurable goals. From the start, we work within your budget, reinforce your goals to participants and then conduct a comprehensive post event survey in order to measure ROI, allowing you to invest in continuous improvements for future events. This process relies on thorough planning right from the word “go” and impeccable execution when on the field.

So, how does the JNR on-site team achieve this impeccable execution on-site?

1)    Experience

Professional on-site team members work thousands of hours of events every year. They have seen and overcome it all. They have firsthand experience at managing the most intricate of on-site details, are committed and passionate about their jobs and are thoroughly cross-trained with superb attention to detail.

The experience they gain from every program they work increases their dedication to customer care and builds on their understanding of what participants are looking for in an exceptional program.

Travel Directors add value and directly impact the bottom line for a client by driving efficiencies, managing the budget and being the company’s advocate with the venue, vendors and service providers.

Experienced on-site team members reduce the cost to clients by eliminating the use of inexperienced internal staff and ensuring the entire meeting, event or program goes as planned. Unlike corporate administrative staff, JNR’s on-site team, specializes in executing meeting plans and use their knowledge and experience to keep participants and especially the client happy.

2)    Destination Knowledge

Our on-site professionals go to great lengths to know every aspect of the event which includes advanced preparation for the chosen destination. This preparation allows them to stand out to participants as a visible resource to answer questions and help the program stay on track. They are a critical pillar of knowledge for participants in what can sometimes be an unfamiliar situation.

3)    Early Arrival

There are many elements that need to be organized before participants arrive. This is achieved through the Travel Director(s) early arrival. In the days and hours before participants and even the client arrives, the travel director(s) has many crucial jobs including:

  • Setting up the headquarters office
  • Reviewing the meeting manual
  • Receiving and doing a quality control check of supplies
  • Walk-through of venues, restaurants and other sites

Once these jobs have been completed, it is essential that the onsite team collaborate with all contracted suppliers to make sure expectations for a successful execution are understood. It is then that participants will begin to arrive, blissfully unaware of the background workings that have taken place to achieve the amazing event they are about to experience.

4)    They Seamlessly Work Together

Each member of the on-site team may have different areas of responsibility, but ultimately they work together as a team moving towards the big picture of a flawless event.

Lead Travel Directors are usually assigned to specific areas of responsibility including:

  • VIP Service
  • Rooms
  • Food and Beverage
  • Transportation
  • Meetings
  • Activities
  • Hospitality Desk
  • Amenities

The other members of the on-site team report to the lead Travel Directors for the duration of the event.

Although responsibilities are usually assigned to specific team members, all on-site team members are empowered to jump in whenever they are needed, guaranteeing that every aspect of the program runs smoothly, on time and on budget.

They have real-world experience of industry best practices and can anticipate, plan and react to any issues without missing a beat.

Every organization has important internal and external stakeholders at their meetings, events and travel programs and so it is imperative that the months of impeccable planning turns into a reality when finally operated. Professional on-site teams are an insurance policy for your investment to ensure each meeting, event and travel program runs as smoothly as planned, keeping costs in check and sending participants home happy.

If you would like more information on how JNR can not only plan an amazing event, meeting or travel program for you but also deliver on the execution with our trusted on-site team, please call us at 949.476.2788 or email jnrinfo@jnrcorp.com. Check back next week for Part Two of our series on The Importance of On-Site Staff to Meetings, Events and Incentive Travel where we will expand on how on-site staff can best be utilized in each aspects of an event, meeting or program. Part Three will be released the following week and will explain the qualities to look for when hiring a capable on-site staff member and how JNR meticulously screens for only the best.

 

By JNR Incorporated

Written by Stephanie Thomas with insights from LuAnn Jalet, Chief Operating Officer at JNR.

 

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JNR Incorporated is a results-based, globally recognized leader that specializes in creating custom travel, meeting, event, prepaid card and merchandise programs that motivate, engage and inspire the employees, customers and channel members of our clients. We have over 30 years of experience working with Fortune 500 companies of many diverse industries. Our programs are tailored to fit the specific needs of marketing, sales, management and human resource professionals. The unique solutions we apply are measurable and proven to increase performance, loyalty and revenues.

Group Travel is the Number One Motivating Tool

Motivational travel—including group travel, individual travel and family travel—may not be a household term to the average person, but its power has been well established in the business world for over a decade. The Society for Incentive Travel Excellence (SITE) defines it as “…a powerful business tool for helping organizations achieve key business objectives.” At the root of it all, target audiences (employees, dealers and customers) are inspired to perform at a higher level or remain loyal in exchange for a travel incentive award.

Successful motivational travel programs will maximize Return on Investment (ROI) and Value on Investment (VOI) for the company and Return on Experience (ROE) for the participant.

ROI measurements are based on financial gains for the company. It can be measured by subtracting the expenses of the investment from measurable gains from the investment and dividing again by the overall cost.  Like any investment, the company expects to see a sizeable increase in revenues for a relatively small cost when implementing a motivational travel program. Investing dollars in travel programs will be a wise choice for a company if this decision results in large gains in incremental performance and loyalty by the employee, dealer or customer.

Since tangible returns are not always apparent, VOI is another measurement that considers return benefits associated with motivation travel programs. Although VOI is difficult to define, like ROI, it can be extremely valuable to a company. Improvements in relationships, communication, loyalty and innovation are all good examples of metrics used to define VOI.

ROE on the other hand is all about intangible benefits for the recipient of the travel award. The participant must determine that the experience they will earn is worth the additional effort that is required to qualify and compete for the ultimate prize. For the trip of a lifetime, participants often go to great lengths becoming very competitive amongst their colleagues. Delivering experiences that are memorable yet cost-effective is the challenge for the travel planner.

A recent study conducted by SITE and IMEX published in The Meetings Magazines in May 2014 surveyed participants from more than 16 countries and found that group travel leads the list of utilized motivation tools. The top motivators were listed in terms of the percentage of respondents who used them in their programs.

  1. Group Travel – 62%
  2. Recognition – 44%
  3. Training – 40%
  4. Individual Travel – 31%
  5. Family Travel – 22%

Other trends of note in the motivational travel industry:

  • Supplier relationships are crucial – 83% said that past experiences and relationships with suppliers strongly affected their provider selection.
  • Top management and purchasing departments are involved in buying decision – 59% said that one single person did not make incentive travel decisions but decision makers were typically in upper-management. Procurement departments influence 52% of buying decisions.
  • Price and lead time are key factors in decisions – 65% said price was the main reason for a bid being lost to a competitor and 48% thought that lead time affected submission quality.
  • Trade shows are great places to find service providers – 81% of providers and 79% of users said that they attend trade shows to find new suppliers or meet with existing ones.

The value of incentive travel awards has been proven time and time again. According to SITE 88.6% of those who earned travel rewards agree that it made them feel appreciated, 72.4% said their loyalty increased towards their employer, 77% of winners said incentive travel made them feel like a more integral part of the company and 53% said connecting with senior management was a positive and motivational experience.

If you are looking to implement a group travel program or examine other motivation tools for your company, please give us a call at 949.476.2788 or send me an email at khewkin@jnrcorp.com.

By JNR Incorporated

Written by Kristopher Hewkin

______________________________________________________________

JNR Incorporated is a results-based, globally recognized leader that specializes in creating custom travel, meeting, event, prepaid card and merchandise programs that motivate, engage and inspire the employees, customers and channel members of our clients. We have over 30 years of experience working with Fortune 500 companies of many diverse industries. Our programs are tailored to fit the specific needs of marketing, sales, management and human resource professionals. The unique solutions we apply are measurable and proven to increase performance, loyalty and revenues.