What Is A “Brand”?

A quick Internet search to find meaning of the word “brand” will return a plethora of varying definitions. The consensus, however, lies in the fact that a brand represents a promise made by the company to the consumer. From a promise to deliver a quality product, to a vow to offer the lowest price, or a pinky swear that your service is unique… expectations must be upheld in order to gain the trust and the loyalty of your consumer.

Step One in building a brand is “internal” – producing and distributing a product or service that is highly differentiated and delivers on promises. Step Two is “external” – developing a strong brand identity through marketing, advertising, and communications including: advertising, websites, brochures, packaging, logos and public relations programs that deliver your unique message to the world.

Your product or service speaks for itself in many ways, but it is up to your marketing team to implement a strategy to ensure that your target audience receives the message in a believable and compelling manner through a variety of mediums and channels.  A consistent, strategically designed marketing, communications and advertising plan will develop and add value to your brand. The reason that highly regarded brands such as Nike are able to charge a premium price for their products lies in the value of their brand.

JNR is well known and respected worldwide for our expertise in Marketing Communications, Incentive Travel, Prepaid Reward Cards, Meeting & Event Planning, Promotional Products.

Our team can provide you with the tools to gain customers, enhance your brand and improve your profits, by increasing the value of your brand, building more effective sales teams, and developing lifelong customers.

Give us two minutes of your time and we can also show you how you can enhance your advertising effectiveness, lower your media costs, and improve your brand.

Email jnrinfo@jnrcorp.com today for a free consultation or visit our website at http://www.jnrcorp.com and experience the JNR difference.

 

Two Ways to Grow Faster Than the Fortune 500

A group of businesses boasting annual growth rates of approximately double those of the Fortune 500 companies was surveyed recently, and they had some fascinating insights to share. The average annual growth rate of those included in the study was 15.3%, compared to 7.8% for the Fortune 500 companies. Improvements in the two areas highlighted below can be instrumental in helping your organization achieve similar yearly gains.

Prioritize Salesman Training and Employee Retention

Salesman coaching and employee retention topped the list of priorities for these organizations that grew so rapidly. The case for salesman coaching lies in the fact that it takes new sales representatives more than six months to start becoming productive employees. Decreasing the learning curve with improved training will lead to increased sales. The importance of employee retention can be summed up by the high attrition figures with 19-27% of the average sales force leaving the company from year to year. High attrition rates can stifle productivity and lead to increased training costs.

Improvements to your training policies and procedures in conjunction with a strong employee retention program will get you on the road to following in the footsteps of these envious organizations. Reinforcing training with employee recognition programs that utilize both intrinsic and extrinsic motivators is essential to maximizing sales performance.

Synchronize Sales and Marketing Efforts

The misalignment of sales and marketing is estimated to decrease annual revenues by over 10%. Also, 65% of companies that make sales and marketing alignment a priority state that their sales revenues are the main driver of their strategy. Ensuring that marketing collateral, sales materials, sales scripts, and discovery guides are received ahead of new product launches were the vital components that fueled sales and marketing synergy according to the study.

Enhancing communication between sales and marketing may sound like a simple objective but it’s not always that easy. It may be time to integrate both departments and share information without falling victim to inter-department politics. Both sales and marketing will benefit from knowledge sharing. Planning that ensures marketing is one step ahead of new products with quality collateral will also cure many problems.

How We Can Help

JNR incorporated has the unique tools necessary to allow you to prioritize sales training, increase employee retention and synchronize sales and marketing efforts. Our employee incentive programs include unique incentives, such as incentive travel, prepaid reward cards, merchandise, and meeting and event planning in addition to employee recognition programs. Each and every program cost effectively reinforces advances in employee education and employee retention.

We also have a full service marketing and advertising team complete with graphic design, web design, printing, purchasing, and fulfillment that makes it easy to have collateral, advertising, and communications that are delivered ahead of schedule and are effective, compelling, and aesthetically pleasing. Ask us how we took one company with 5 years of stagnant sales and engineered a 25% increase in revenues in just a few months. Feel free to visit our website at http://www.jnrcorp.com or read other blog postings at http://www.blog.jnrcorp.com for further resources.

Source: SAVO Group Ltd. White Paper “The 7 Attributes of Companies That Outpace the Fortune 500”

The 10 US Cities with The Highest Levels of Employee Engagement

Why Does Employee Engagement Matter?

The value of employees who are considered “engaged” should not be understated. Employees who demonstrate high levels of engagement exert greater effort, stay with companies for longer tenures, and are stronger brand advocates than those who are not engaged.

As a result of these desirable attributes, companies with strong employee engagement levels are often more profitable, more innovative, more appealing to qualified candidates for open positions, and more responsive and resilient in the face of industry change. On the flip side, workplaces that demonstrate low levels of employee engagement, tend to be less productive, have higher employee turnover, and are distracted with inner conflict and turmoil.

 10 US Cities with the Highest Levels of Employee Engagement:

Realizing the value of engaged employees, Jaquelyn Smith of Forbes compiled this list in her editorial entitled The 10 Cities with the Best Employee Engagement.

1.Charlotte, North Carolina

2.Denver, Colorado

3.Sacramento, California

4.San Antonio, Texas

5.Washington, D.C.

6.Austin, Texas

7.Nashville, Tennessee

8.Baltimore, Maryland

9.Boston, Massachusetts

10.Miami-Dade, Florida

How the List Was Determined

To create this top 10 list, Quantum Workplace analyzed the vital components of employee engagement by breaking them down into 37 “standard items” that fell into 10 different categories including: perceptions of teamwork, manager effectiveness, trust in senior leaders, trust in co-workers, retention, alignment with goals, feeling valued, individual contribution, job satisfaction, and benefits. The nearly 400,000 employees who participated then rated every category on a scale from 1-6. Those who rated a category at a score 5 or 6 were considered engaged.

The Value of This Study For Your Company

Packing up shop and relocating your company to one of these cities will not improve your employee engagement levels…but understanding why these cities rank so highly on the list and applying this knowledge to your organization is the important takeaway.

Discover how JNR can improve your employee engagement levels with unique incentives such as incentive travel, prepaid reward cards, merchandise and other cutting edge programs by visiting our website at http://www.jnrcorp.com or sending me an email at bcoriaty@jnrcorp.com

Source: The 10 Cities With The Best Employee Engagement Jaquelyn Smith, http://www.Forbes.com, April 18, 2013