Top 5 Reasons Your Incentive Should Swap Checks for Prepaid Cards

If you are using checks as a payment solution for your incentive or reward program, it might be time to make the switch to Prepaid Cards. Here are five reasons Prepaid Cards make a better incentive and reward program solution than checks:

A smart alternative to paper checks, Prepaid Cards are an ideal solution for organizations interested in a cost-effective, quick, and memorable way to reward their employees, customers, dealers and channels members. With a wide array of solutions, Prepaid Cards are a perfect fit for:

  • Rebates/Refund Programs
  • Consumer Promotions
  • Loyalty Rewards
  • Employee Rewards
  • Channel Incentives
  • Sales Incentives
  • Safety Rewards

 

Looking for more on Prepaid Cards? Keep reading:

Is the “Veruca Salt Complex” Influencing Gift Card Trends?

A Look at Prepaid Cards in Incentive, Rewards and Recognition Programs

 

For more information on Prepaid MasterCard® Solutions and how they can be customized to your goals, give us a call at 800.343.4546, or email us at jnrinfo@jnrcorp.com.

 

By JNR Incorporated

Written by Kelly Woolsey

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JNR Incorporated is a results-based, globally recognized leader that specializes in creating custom travel, meeting, event, prepaid card and merchandise programs that motivate, engage and inspire the employees, customers and channel members of our clients. We have over 30 years of experience working with Fortune 500 companies of many diverse industries. Our programs are tailored to fit the specific needs of marketing, sales, management and human resource professionals. The unique solutions we apply are measurable and proven to increase performance, loyalty and revenues.

 

Prepaid Debit Cards Are Effective Incentive and Reward Options

Prepaid debit cards are a specific type of gift card pre-loaded with a fixed monetary amount. In 2012 alone, $77 billion worth of transactions took place using these rectangular pieces of plastic. It is not surprising that businesses of all types are reaching out to reward both consumers and employees with prepaid cards and their popularity continues to soar. Curtis Arnold of Forbes cites 9 creative ways to use prepaid debit cards in a recent article including: door prizes, employee incentives, event attendance, blog giveaways, and tax refund payments. We want to focus on the effectiveness of these cards in the recognition of not only employees, but also customers, dealers and channel sales personnel.

Over half of the companies that give out non-cash rewards utilize some type of gift card. There are three basic categories. The first type is a debit card offered by credit card companies or banks that can be spent virtually anywhere credit cards are accepted. It is usually pre-loaded with a fixed amount, but sometimes able to be recharged. The second is a retail or manufacturer gift card offered by household name retailers, hotels, airlines, and restaurants. These are typically valid for face value and customizable with company logos or specific product imagery. The third type is a debit credit card. These cards appear to be a standard credit card issued in the user’s name. There is a fixed amount deposited toward the card balance initially and can be spent anywhere credit cards are accepted.

There is an ease of use and flexibility that comes with prepaid cards that benefit the recipient as well as the issuer. Aside from the more obvious sense of appreciation that comes with receiving a gift of material worth, a less obvious response is now being recognized as well. Confidence is an underlying form of appreciation when someone is given a card in his or her name that, due to the economy’s impact over the last seven years, may not have the opportunity to use a credit card otherwise. This provides a level of self-assurance that cannot be replicated with cash rewards and in return, loyalty.

On the issuer’s side, a prepaid card comes with straightforward shipping, customizability, the simplicity of recharging a card without incurring the cost of a new card each time, and an inimitable display of gratification for one’s patronage. Prepaid cards can be used in a multitude of programs at all levels producing a sense of fulfillment and motivation across the spectrum from sales incentives to non-profit event attendance motivators.

The pros of gift cards include:

  • A Plethora of Options – Nearly every retailer and many consumer product manufacturers and travel-related companies offer gift cards.
  • Wallet Power – Unlike cash, these cards will often stay in the wallet of the recipient for an extended period of time, serving as a constant reminder of the generosity from the issuer on the branded card.
  • Ease of Distribution – Shipping a card in the mail is extremely quick, easy and inexpensive.
  • Ease of Use – A majority of cards can be used online or at retail outlets.
  • Popularity – Prepaid cards are the most common gift for recipients. An impressive 44% of IRF survey respondents said that prepaid cards were their favorite type of award. When given the choice between a prepaid card or cash equivalent, five times as many respondents chose the prepaid card. Further, over 71% of respondents said that gift cards are either the “best of all gifts/rewards” or “a good gift/reward” while only 8.47% said they would rather have cash.

When you break it down, the pros of prepaid cards make it a worthy investment for any company or organization.

The prepaid debit card industry is booming for good reason and you need an expert in the field to walk you through the process of effectively using cards and effectively growing your ROI. If you are interested in learning more about a JNR Incorporated prepaid debit card program, please send us an email at jnrinfo@jnrcorp.com. We will fill you in on how we have been leveraging our relationship with MasterCard® rewarding the employees, customers, and channel personnel of our Fortune 500 clients to consistently exceed their expectations.

To read more on prepaid debit cards, check out our research here.

By JNR Incorporated

Written by Kristopher Hewkin

Incentives Increase as Employees Juggle More Work

In his recent Forbes article about the Incentives Industry, Peter Cohen bluntly reminds us that jobs are still running short, and that workers who are fortunate to be employed are under stress as they strive to maintain high productivity in a diminished work force.   It’s not a new story—we are all aware of how employees absorb additional responsibilities as their associates get laid off. Today’s workforce is functioning more efficiently than ever, working smarter and harder. The new standard of productivity is being set, and the pace will only increase as people’s capacity to accomplish more in less time grows.

But how long can this pace really last? How long until employees show up to work, but have lost their motivation and are just trying to get through the day? This level of detachment reduces productivity, reverses innovative thinking and creates apathy in the workplace.

In order to stimulate higher levels of performance per employee, companies are implementing employee incentive programs to increase employee morale and decrease employee turnover. Incentive programs keep employees motivated to work harder, while reducing the risk of “burning out.” Effective incentive platforms, such as Prepaid MasterCard® Reward Card programs, are growing in popularity as cost-effective methods for motivating and rewarding employees for their rise in efficiency.  Likewise, tried and true travel incentives use enticing destinations to not only motivate, but to build a sense of comradery and loyalty that reduces turnover.

Business incentives will need to continue evolving, leveraging technology and insight into human behavior, as they stay ahead of the curve and drive performance in what is already a very driven workforce.

For more information visit our website at www.jnrcorp.com

Alexa Frazee
Senior Registration Manager, JNR Incorporated

Safety Rewards For A Safe 2013!

Your workplace safety incentives program was a huge success and it’s time to reward your employees for exercising extra caution during 2012 and motivate them to do more of the same in the New Year.  Show your gratitude and reward special efforts with the safety reward vehicle that everyone wants to receive:   Prepaid MasterCard® Reward Cards, redeemable for shopping, dining, entertainment and much, much more.

Help your employees feel proud to maintain a safe and productive work environment by implementing a safety incentive program that resonates throughout the entire team.  A New Year is here, so now is the perfect time to kick off your plan to keep workplace safety at the front of minds for 2013.

Don’t have workplace safety incentives programs in place in your business?  Have no idea about how to implementing such a program? No worries!  Simply fill out our information form by clicking here and we will introduce you to our turn-key process that is fast, easy and, most of all, effective.  Cutting accidents and on the job injury costs allows you to reduce expenses, eliminate down time, and improve productivity in 2013.  JNR can help you make 2013 a year of safety for your team!

Kristopher Hewkin,

Strategic Marketing Manager, JNR Incorporated

A Peek into the Crystal Ball for 2013 Predictions!

As we head into the upcoming new year (yikes! 2013 already!), this is a time to consult our crystal ball to forecast what may be in store for the meetings, incentives and special events industries, with the hope of predicting a bright and prosperous year ahead.  After coming out of an economic slump and concluding a fiercely competitive election, corporations are looking forward to better times ahead, which will hopefully translate to better employee attitudes, greater employee motivation, stronger employee performance, and higher employee retention levels. One of the best ways to foster this positive upswing within your corporation is through a corporate meeting or event; or a corporate incentive program.  In a nutshell, a corporate meeting or event can bring participants together to a central location to share company goals and vision; to build enthusiasm and to foster esprit de corps.  A corporate incentive program can motivate employees to reach for greater goals, with attainable rewards, such as an incentive travel program or a Prepaid MasterCard® reward program.

If you are considering a corporate meeting or incentive travel program, but are not quite sure what your next steps would be, let me assist you by looking into my crystal ball and predicting three important and rising trends for 2013.

Prediction Number One:  The first thing I see is that meetings and incentive travel programs will be selecting more international and exotic destinations to reward their top achievers.  Whether that means designing a reward trip to Aruba, Tahiti or South Africa depends on your group profile, program objectives and available budget.  My advice:  Feel comfortable to “opening up your wings” and fly further this year to motivate your participants to strive for ambitious goals.  Employees have been holding back on frivolous vacation spending, but they are tired of having to settle for “stay-cations” (vacations near their home).  What could excite and motivate an employee more than an exotic, off-shore location for their incentive travel reward or corporate meeting.  Three exotic and exciting destinations that I see trending for 2013 and beyond are, (1)  Rio de Janeiro (hosting the World Cup in 2014 and Summer Olympics in 2016), (2) New Zealand (which will regain interest with the upcoming launch of The Hobbit movies that were filmed there, new upscale hotels opening soon, as well as all of the amazing Experiential Travel options that are available in this beautiful country and (3) the incredible destination of South Africa.

Prediction Number Two:  Technology and Social Media will continue to evolve and play large roles in meetings, as well as in travel incentive programs.  Destination Hotels & Resorts recently came out with their “State of Meetings” Survey (http://www.destinationmeetings.com/whitepaper2012) and reported that “…half of meeting planners cited social media as an integral part of the planning process…” and they also “check TripAdvisory and online reviews before deciding on a hotel or resort.”  In addition, “More than 36% noted an increase in technology integration with meetings compared to that of a year ago.” JNR Incorporated is definitely ahead of this trend, as we are on the forefront of utilizing personalized mobile apps for both meetings and incentive programs; we are increasing business and client relationships through an increased Facebook presence, and utilizing social media engagement through creative contests.  We also employ strategic e-mail marketing campaigns that we carry through social media outlets such as Facebook, Twitter, LinkedIn, etc.

Prediction Number Three:  Experiential travel that is good for the globe IS the future!  Corporate meeting attendees are no longer comfortable sitting in a bland ballroom, staring at a screen while being talked at.  Attendees want to interact with each other and with their environment, while experiencing something special that they can reflect on for years to come. They want to do this while “giving back”, that is by not depleting nature’s resources (aka by “going green”) and/or by giving back to the local host community through corporate social responsibility.  Once again, JNR is on the cutting edge of this “experiential giving-back” trend, offering such rewarding experiences as allowing meeting attendees to build boxes of pet supplies for pets who will be placed as companions for US veterans through a local “Pets for Vets” program. JNR clients have also built playgrounds in Hawaii, built skateboards for underprivileged children, and helped to improve schools in Mexico.  When you start to think about corporate social responsibility as a motivator and as a reward in itself, the possibilities are endless.

I only see great things ahead in my crystal ball!  2013 is going to be the perfect year to move forward with your corporate meeting or incentive strategy.  You can feel comfortable and confident getting the wheels turning to create customized programs that align with your company objectives.  Need a little help getting started?   Feel free to contact me personally at mkisser@jnrcorp.com for some thought-starters!

                                                                                                                                                                                                                                                                Matt Kisser

 Director of Planning, JNR Incorporated