Motivating Millennials: Traditional Engagement Is Not The Answer

Watch out Baby Boomers and Gen-Xers, the Millennials are on their way! The demographics of business are changing, and with it, the environment in which employees can best harness their talents. Gone are the days where communication is handwritten and hierarchy is strictly structured, and with this change comes new strategies that employers must understand to capitalize on the value of the increasingly younger workforce.

The rigidity of various firms established decades ago leaves executives struggling to ‘engage’ the youth moving into their careers without looking upon them as entitled or self-centered. However, in recent studies, this is where the problem may lie – engagement is not the standard protocol, as it is so widely believed, to keep younger employees stimulated. Employers are gradually using more resources to further engage Millennials, when this is actually unnecessary.  Younger workers for the most part have actively sought out the position within their company.  This speaks to this generation’s goal oriented nature, proving that they are highly determined and productive when given autonomy and a clear purpose.

Highlighted in a recent article from Forbes, one of the largest catalysts to the progressive alterations in business demographics is the difference in education between each generation. The Millennials, or Gen Y have grown up in a world with technological advances at every step of their life.  In return, they are the most tech savvy generation and as a result, can better exploit these skills to be more efficient in learning and producing results than their Gen X or Baby Boomer counterparts. The influx of networking and social media have created a unique dynamic of the Millennials, they work well both independently or in social or group task setting, to the benefit of any organization in the 21st century.

So, how does a company successfully incorporate and promote Gen Y into its workforce? According to Talented Heads, here are some simple methods that have the potential to encourage the Millennials to positively harness their energy for their respective jobs:

  • Millennials are deeply drawn to work that promises self-direction and an individual’s own creative control.
  • Millennials thrive under leaders who are accessible and provide a comprehensible narrative about the organization’s direction.
  • Millennials desire a voice in the company to share their opinions and to challenge themselves to become better problem solvers.
  • Millennials provide their best results when they are able to directly interact with their work in hands on experiences.
  • Millennials most powerful incentive is a flexible work-life balance, where basic needs are met and time both inside and outside of work is enjoyable.

Even though the times are changing at a rapid rate, companies should look at this as an excellent opportunity rather than an unavoidable conundrum. The Millennials are here to stay, so it is of the utmost importance to make their transition into any organization a smooth one. The generation of the future will undoubtedly provide great benefits if a company is willing to support the newest additions to the real world to keep retention high and employees motivated.

For more information on how JNR can help you to engage your Millennial employees contact jnrinfo@jnrcorp.com

By JNR Incorporated

Written by Andy Tallon

 

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JNR Incorporated is a results-based, globally recognized leader that specializes in creating custom travel, meeting, event, prepaid card and merchandise programs that motivate, engage and inspire the employees, customers and channel members of our clients. We have over 30 years of experience working with Fortune 500 companies of many diverse industries. Our programs are tailored to fit the specific needs of marketing, sales, management and human resource professionals. The unique solutions we apply are measurable and proven to increase performance, loyalty and revenues.

 

The Millennials Have Arrived, and We Deserve Employee Recognition

Are there any sweeter employee rewards than all-inclusive travel programs?  As a passionate marketer and a proud member of the Millennials Generation, I cannot imagine anything better.  We are a wholly unique collection of young professionals that value employee recognition more than any before us. My generation has experienced incredible shifts in technology, entertainment, business, and politics, all of which is captured in an excellent advertisement from Internet Explorer.

There are several important things to know about Millennials.  For starters, we actually outnumber Baby Boomers.  Despite the feverish efforts of marketers to prepare for the impending “silver tsunami”, there are 3 million more Millennials than Baby Boomers today, and we will outnumber Boomers by 22 million in 2030.

We love technology.  Facebook launched during my junior year of high school.  YouTube entered our lives in my freshman year of college.  Our phones have transformed from clunky bricks to ultra-powerful, endlessly useful communication hubs.  TVs are Smart.  Refrigerators are Smart.  Watches are Smart.  If businesses want to capture our rapidly decreasing attention spans, digital mastery must be a top priority.

The only thing smarter than our phones is us!  According to a Pew Study for PGAV Destinations, 54% of Millennials have at least some education.  Who can blame us?  Depending on who you talk to, human knowledge doubles every 2-5 years, and is exponentially increasing.

What does all of this mean for businesses aiming to increase productivity or reward performance within our unique segment?  Businesses need to take a page from the late Rodney Dangerfield and give us some respect!  We are tech-savvy, intellectually capable, and there are plenty of us.  In return for outstanding efforts, what better way to reward employees than with travel programs and incentive rewards that are tailor-made to fit our needs?

JNR Incorporated offers both travel programs and incentive rewards programs that are customized for each individual audience.  Travel destinations include exotic countries such as Peru, Bali, South Africa, etc. that offer amazing learning opportunities that can only be discovered firsthand.  Easy-to-navigate websites and mobile apps provide the savvy traveler with effortless ways to stay connected.

Entitlement awards are not what Millennials deserve, nor what we expect.  Incentive travel programs and prepaid MasterCard® Reward Cards must be earned through outstanding effort and by propelling your business forward.  We know this.  We understand this.  We simply ask that businesses recognize our unique segment and target employee rewards to our unique needs.

For more information visit our website at www.jnrcorp.com

Brandon Learish

Marketing, JNR Incorporated

 

http://www.brandchannel.com/images/papers/536_BCG_The_Millennial_Consumer_Apr_2012%20(3)_tcm80-103894.pdf

http://www.pgavdestinations.com/images/insights/Meet_the_Millennials.pdf