Interested in an All-Inclusive Trip for Two to Tahiti?

Who isn’t? Unfortunately, when incentive program budgets get cut many immediately opt for a slimmed-down communication campaign. Your fabulous trip to Tahiti becomes your best-kept secret, and you don’t see the desired behaviors or increase in performance from your participants.

Here is a simple, two-step Cliffs Notes guide to communication and incentive program success:

  1. Fund it
  2. Have a Strategy

In order to have a killer communication strategy, start with the basics:

What is your objective? Define the desired outcome for the entire incentive program, and what series of smaller objectives do you have to achieve for this goal. What elements of your communication will create program awareness, inspire performance and deliver program information?

Who is your audience? Identify your target audience and the characteristics that are relevant to this particular group. These characteristics include demographics, personality traits, attitude, values and if available, behavior to past communications.

What is the message? The success of an incentive program has direct relation to the perception of the program’s value. Expectancy theories of motivation and achievement hold that the effort exerted in pursuit of a reward is directly related to the value of the reward offered for that performance. Communicate that value by staying relevant to your audience and highlighting benefits that are important to them. Our words, tonal quality, creativity, brevity —all the thousands of symbols that we use, intentionally and unintentionally—are perceived and translated according to our audience’s perceptions, shaped by age, gender, culture, intelligence, and the experiences unique to every individual.

What are your channels? Identify which communication tools will trigger a response from your audience.  Your audience’s age, gender, education and culture have also shaped the way they learn, respond and communication to different communication channels. Do you need to integrate online and offline, personal touches, and how many times do you need to reach this audience to breakthrough?

Are you measuring? Evaluating analytics and the audience’s response to different mediums of communication and making proper adjustments is key to connecting and maximizing their engagement.

Give your incentive program a chance to thrive. Fund it, understand what your audience needs and expects, and adapt your messages accordingly to enhance the likelihood of achieving your program goals.

For further reading on communication campaigns, click here.

By JNR Incorporated

Written by Kelly Woolsey

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JNR Incorporated is a results-based, globally recognized leader that specializes in creating custom travel, meeting, event, prepaid card and merchandise programs that motivate, engage and inspire the employees, customers and channel members of our clients. We have over 30 years of experience working with Fortune 500 companies of many diverse industries. Our programs are tailored to fit the specific needs of marketing, sales, management and human resource professionals. The unique solutions we apply are measurable and proven to increase performance, loyalty and revenues.

Sales Incentive Programs Thrive With Effective Marketing Communication Plans

 

Your company is ready to unveil a brand spanking new sales incentive program geared toward improving the performance of your employees and channel members. There is a highly enticing and exciting award for winners, such as an all-expenses paid trip to the Caribbean or incentive card loaded with thousands of dollars in value. You have a clever, fun theme for the program that everyone is sure to love. The success of the program which is measured through increasing sales, improving employee performance, and fostering employee engagement and channel participation, will however, hinge largely on your ability to successfully create a cohesive, compelling marketing communication program that spreads the word, lays out the rules, and elicits interest.

Successful marketing communication plans effectively employ tools that can include:

          Program Websites – A responsive design website, which creates a user experience that is optimal regardless of device utilized, will go a long way in improving communications. Responsive web design allows the page to appear consistent on mobile devices, tablets, laptops, desktops, and browsers of all kinds, and is critical and uncomplicated in this day and age. If the website does not show up in an aesthetically pleasing manner the first time they visit the site, they may abandon it and not return or participate in the program. The program rules should be communicated clearly and with an aesthetically appealing design.  

          Email Blasts – Communications that are engaging and to the point will yield the best results. Language should be playful and inspiring. Selecting subject lines that yield high open rates is very important.

          Announcement Brochures – These printed pieces combine effective copy with awesome aesthetics that catch the eye. The copy should be very easy to comprehend and digest. Utilizing bullet points, small blocks of text, and compelling headlines will optimize reader comprehension. Bright colors, attractive images, and other enticing graphics will strengthen the appearance of the brochure and keep the reader engaged.

          Promotional Products – Tangible items that are branded and bear the program logo can be another effective way to reinforce the program to participants. Items that are fun and useful, or placed in high traffic areas for participants, will keep the sales incentive program in the front of their faces and in their minds.   

          Text Message Alerts – These text messaging alerts allow users to opt-in to receive updates and news about the contest sent directly to their mobile device. This communication medium is an excellent way to keep motivation high, update progress, and remind participants of the prizes that they can win.

For more information on designing a successful marketing communications plan for your sales incentive program that engages your salespeople and channel members, resulting in increased sales revenue and profitability, please visit our website at http://www.jnrcorp.com or send us an email at jnrinfo@jnrcorp.com. We’ll be happy to contribute our more than 30 years of experience in the industry to answer any questions that you may have or provide suggestions. Our full-service marketing, communications and advertising agency is available to craft your communication plan even if you have a sales incentive program in place with another provider.

JNR EXPANDS TECHNOLOGY AND WEB SERVICES TEAM

June 28, 2013. Irvine, CA.  JNR Incorporated, a leader in providing travel incentives, prepaid reward card programs, and marketing communications, reports a recent expansion in their Technology and Client Services Team.

“We are pleased to welcome our two newest all-star tech team members, Prax Cruz, Senior Web Designer, and JJ Kim, Front End Developer,” stated Heather Duckworth, H.R. Director at JNR. “Kim contributes an endless lineup of programming skills including: HTML5, Bootstrap, CSS3, WP, Dreamweaver, Fireworks, AJAX, Javascript, JSON, etc; while Prax joins the team as a veteran designer with years of development experience for ad agencies, businesses and in-house art departments under his belt.”

“JNR has placed an emphasis on expanding our technology offerings to stay ahead of client needs and industry trends,” states Duckworth. “In response to a large increase in the use of smart phones and tablets, we have created some cutting edge responsive design and mobile app solutions to facilitate a superior experience regardless of what type of device you are browsing on,” she stated.

JNR has also recently upgraded their travel registration capabilities into a comprehensive suite called “RegPort®.” This user-friendly system provides online participant registration with real-time data and confirmation collection, distribution of emails and SMS communications, management of participant data, in a customizable format.

Over the years, JNR has significantly improved results at some of the biggest and best known companies in the world through customized packages that include travel incentives, prepaid reward card programs, sales performance motivators, customer loyalty services, marketing, communications and advertising programs, and more.

“We invite you to discover how to improve revenues at your company,” Duckworth stated. For more information on creating a program that will motivate, engage and create loyalty among your team members, or for additional information on JNR’s Technology Solutions, contact us for a free consultation by emailing jnrinfo@jnrcorp.com 

Improve Employee Productivity with 5 Realistic Management Practices

The following 5 practices are simple steps management can take to improve employee productivity by putting their team to a better mindset.  It’s easier than you think to turn disengaged employees into dynamic team members.

  1. Design strategic incentive programs so employees at all levels of an organization can benefit. While it is natural for management to focus most heavily on senior level incentive programs, let’s not forget about substantive incentives for lower-level employees. Lower-level employees have a significant effect on an organization’s success. Successful incentive programs should be carefully structured so rewards clearly reflect revenue and objective targets, meaning they pay for themselves.
  2. Provide constructive feedback on a regular basis. The ability to provide regular, helpful feedback to employees in a manner that encourages, not discourages, is a cornerstone to effective management.  Unfortunately feedback isn’t always positive, but the level of thoughtful communication should remain the same for acknowledgment of good work or constructive criticism.
  3. Respect, respect, respect. Respect your employees as individuals in addition to the job they do. Employees who feel genuinely respected by their peers and management are more likely “to go the extra mile” to help their organization succeed.
  4. Provide support for employees when it is genuinely needed. Managerial support can take many forms: from providing employees with new equipment or software when existing is outdated or inefficient; flexibility for a reasonable level of work-life balance; or emotional support in the face of unfair criticism. This support will not be forgotten by employees and will build employee loyalty and goodwill.
  5. Talk the talk, and walk the walk. Ensure senior leadership models behavior that makes other employees be proud to be part of the team. Leaders are always being watched and judged; employees have keen eyes (and are keen gossipers). Nothing energizes employees more than a senior team they admire.

Motivating your employees is a delicate undertaking that requires the attention and experience of specialists in a variety of diverse industries. Outsourcing your program to a company with experts in travel planning, debit card distribution, marketing, web design, graphic design, and printing is one of the best investments you can make. Not only will you come out with a higher quality program, but it will be more cost effective and achieve greater return on investment.

Contact JNR today (http://www.jnrcorp.com/or call 800.343.4546) to learn about how our diverse team of experts can reinvigorate your channel incentive program.

  1. Incentive Travel
  2. Merchandise
  3. Marketing Communications
  4. Prepaid Reward Cards
  5. Web Services