Media Industry Spotlight: The Changing Landscape of the Media Industry

Many aspects of the media industry have changed over the previous decade, and magazines in particular have had to evolve with the landscape. The business model that these companies operated within for a century no longer seems to be as effective. There is a need to stay connected to the core products that built up great media companies, but also a realization that the profit from these areas is decreasing.

The ever evolving landscape of the media industry brings a series of new challenges and opportunities.

Challenges:

  • Increased competition
  • “Digital Disruption” – the change that occurs when new digital technologies and business models affect existing business models
  • Technological advances
  • Growing mobile usage
  • Ad blocking software

 

Opportunities

  • Big data analysis that can deliver business benefits
  • Better customer insight
  • Ability to monitor and understand trends
  • Ability to align business models with customer requirements
  • Evolution of multi-channel advertising platforms
  • Ability to target key audiences and identify new opportunities to up-sell and develop new services
  • Digital advertising growth

 

While print magazines are still a core product for most companies, it is now common for media organizations to embrace other revenue streams and adopt new technologies and trends to succeed. Building new audiences across multiple platforms and expanding beyond traditional content can be a step in the right direction. A strategy for success during this time of change involves leadership embracing the evolution, recruiting employees with the appropriate technical skills and shifting the culture of the company.

Are you feeling the pressure of the changing landscape of the media industry? Call JNR to see how we can help through customer loyalty programs: 800.434.4546

By JNR Incorporated

 

Written by Stephanie Thomas

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JNR Incorporated is a results-based, globally recognized leader that specializes in creating custom travel, meeting, event, prepaid card and merchandise programs that motivate, engage and inspire the employees, customers and channel members of our clients. We have over 30 years of experience working with Fortune 500 companies of many diverse industries. Our programs are tailored to fit the specific needs of marketing, sales, management and human resource professionals. The unique solutions we apply are measurable and proven to increase performance, loyalty and revenues.

Photo: “Magazines” by Marina Burity is licensed under CC By 2.0

Is the “Veruca Salt Complex” Influencing Gift Card Trends?

The demand for instant gratification is everywhere, we are becoming a generation of Veruca Salts, “I want it now!” Call me now, send it now, buy it now.  We want, actually expect, to find the services, products, and information that we want quickly and easily.

Our reliance on immediacy and digital mediums are changing the way we shop, and shaping a new shopping trend:  E-gift cards and digital gifting. According to a recent National Retail Federation study, gift cards overall are expected to grow at an annual rate of less than 6%, but digital cards are experiencing annual growth of 200%.

Studies from the National Gift Card Association and Bankrate are pointing to Millennials and their need for immediacy (one day we’ll get credit for a good quality, right?) for the growth in digital gifting.

A few reasons why electronic gift cards appeal to Millennials:

  • It allows consumers to buy on the fly (forgot to buy a birthday gift?)
  • Millennials don’t want to give up wallet real estate
  • According to a new Bankrate.com study, part of the reason may be that Millennials are more than twice as likely to lose traditional plastic gift cards as older adults (tsk tsk)
  • It allows for personalization; many digital gift cards can be customized with a personal message, photo or video, making them a perfect fit for a social media immersed generation.

While growing in popularity, electronic gift cards are still a small part of the overall market. Just eight percent of the $85.8 billion spent on gift cards in 2013 was for electronic gift cards, according to the Mercator Advisory Group.

We want to know your thoughts. Leave a comment below and let us know if you are shifting to e-gift cards, sticking with plastic or prefer cold-hard cash.

By JNR Incorporated

Written by Kelly Woolsey

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JNR Incorporated is a results-based, globally recognized leader that specializes in creating custom travel, meeting, event, prepaid card and merchandise programs that motivate, engage and inspire the employees, customers and channel members of our clients. We have over 30 years of experience working with Fortune 500 companies of many diverse industries. Our programs are tailored to fit the specific needs of marketing, sales, management and human resource professionals. The unique solutions we apply are measurable and proven to increase performance, loyalty and revenues.

JNR INCORPORATED CELEBRATES THIRTY FIVE YEARS OF SUCCESS Global Events & Incentives

It seems like only yesterday JNR was a small, five-person enterprise owned and operated out of Las Vegas by us, Jim and LuAnn Jalet.  We were veterans of the hotel and hospitality industry who had worked together and shared a passion for quality and service. When we realized a void existed between hotels/resorts and busy clients in the managing of large-scale events, we conceived of offering a one-stop solution for incentive, event and entertainment management. That’s how it all began…

In 1980, the hours were long, the clients were few, and there was no money for additional staff.  Now, some thirty-five years later, the hours are longer, the client roster includes many of the nation’s leading corporations, and an incredible staff of 80+ keeps things moving at an energetic pace.  It has been a challenging, demanding and wonderful journey!  We are very proud of the growth we’ve achieved and recognize that our success has come from the relationships we have established with our employees, clients and suppliers.

What began with a core idea thirty-five years ago has developed into a thriving enterprise through hard work, integrity, values, careful nurturing and prudent management.  When we started JNR, we created a company where people would enjoy coming to work. One of the many reasons for the organization’s success is our belief in treating employees much like an extended family.  This philosophy has proven very effective, with the average tenure of current JNR employees being 10-15 years; several individuals have been with JNR for more than 20 years. We are very fortunate to be surrounded by extremely dedicated, knowledgeable, experienced and passionate people.  Each person on our JNR team brings something unique and valuable to our process and they exhibit a level of care and pride about their work that is refreshing, respected and appreciated. We know the strength of our organization lies in our team and we want them to know how important they are to us.  We have been able to evolve and thrive over the years through a true collaborative effort.

We value the successful partnerships and genuine lasting relationships we’ve developed throughout the years, and are fortunate to enjoy friendships that reach far beyond the business realm.

We have gained the respect of business partners around the world and our client’s say that, even in today’s highly competitive world, JNR stands alone as the one company that never compromises on quality or service, and delivers on every promise. We have always focused on our client’s needs and take the initiative to make things better by delivering exceptional programs and events, at a superb value, providing everyone with extraordinary once-in-a-lifetime memories.  We are proud of our reputation.

We express our heartfelt gratitude to everyone who has supported and believed in us.  If you work with JNR, we thank you.  If JNR is new to you, please take a look at our site and let us know how we can help you: www.jnrcorp.com

You have our assurance that your decision to work with JNR will be appreciated and one you will be pleased with.  You have our promise.

 

Thank you,

Jim & LuAnn Jalet

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JNR Incorporated is a results-based, globally recognized leader that specializes in creating custom travel, meeting, event, prepaid card and merchandise programs that motivate, engage and inspire the employees, customers and channel members of our clients. We have over 30 years of experience working with Fortune 500 companies of many diverse industries. Our programs are tailored to fit the specific needs of marketing, sales, management and human resource professionals. The unique solutions we apply are measurable and proven to increase performance, loyalty and revenues.

Reward Channel Partners with Co-Branded Incentive Cards

We know sales incentive programs are intended to drive profits, improve employee performance and help your internal sales team rise to new levels of success; but what about stakeholders who are not employed by your company, but remain vital to your sale’s success?

If you rely on outside distributors, dealers or independent sales agents to create sales, then aiming incentive programs to your channel partners is equally as important.  Strategic incentive programs are proven to drive loyalty and sales in your channel networks. To create results, motivate and reward your channel partners with something that really stands out.

Flexible, cost-effective and co-branded, prepaid incentive cards are a great way to reward your channel partners while increasing your company’s brand awareness. Place the reward in the palm of their   hands – literally. Channel partners will benefit from the convenience of using their reward cards anywhere MasterCard® is accepted, and your company’s logo will always be front and center.

Channel incentive card programs can help your business:

  • Launch new product lines
  • Expand your business
  • Gain a competitive advantage
  • Build long-lasting, fruitful relationships
  • Drive Sales
  • Gain market share
  • Encourage new product training
  • Reward channel partners quickly and easily
  • Reduce administrative costs
  • Track program success with real-time reporting

 

Click on the following resources for more information on Incentive Cards, Promotional and Reward Cards, and Loyalty Programs and other uses for prepaid MasterCard® Reward Cards or contact us at jnrinfo@jnrcorp.com for a free consultation.

 

360° Loyalty = The Best Kind

 

Loyalty is one of the most admirable character traits that a person can have, and there are many great examples of loyalty. When a person is faithful, no matter what the challenge or sacrifice, they maintain loyal relationships.

Now, more than ever, business leaders, should show their loyalty by inspiring people at all levels–whether employees, customers, consumers, representatives, partners or stakeholders. Motivating, recognizing and rewarding all those who contribute to business success will ensure that those same people will trust in the promises made by the company’s executive, marketing and sales communications teams and respond in positive fashion.

I believe that now is the time to establish and maintain confidence in one another. By offering incentive programs that will engage, appreciate and reward people, companies can show their gratitude and receive loyalty in return. This loyalty to your company’s brand will lead to cost savings through customer and employee retention, as well as generating improved financial results for all concerned, which will in turn stimulate personal, business and economic growth.

Employees are the face of your company. They interact with each other, management, clients, vendors and others, on a daily basis by phone, texting, email, social media or face-to-face. They will project their happiness and loyalty on to everyone that they come in contact with. Loyal employees are enthusiastic and they encourage others to feel the same way toward you and your company. People need to be on a gratifying path to stay motivated and invested, to do well, and to make others feel good by showing their appreciation through increased productivity and loyalty.

It’s important to establish high, attainable expectations that make people feel more positive about themselves as well as about your business. Give positive feedback and be more productive after receiving it, be open to change and work with others to improve your business. Inspire by example. Treat people as individuals and look for ways to foster solid relationships that develop into long-term, loyal bonds.

To grow your business, you must also earn loyal customers and consumers, as they are the best source of new business referrals, repeat business, and positive comments. You have to show your customers that you truly care about the relationships you have built with them.

By communicating your company’s direction, ideas and decisions, and by encouraging and rewarding best practices, you will engage people to work together and achieve results that give them a stake in success. In business, those who understand your goals and objectives are more likely to trust and invest in your company, which translates into improved performance, growth and increased financial return.

Adopting a loyalty initiative will improve the experiences of your employees, your customers, your suppliers, your resellers–virtually anyone you come in contact with. By inspiring and rewarding loyalty, you can improve everyone’s attitude, enhance your company’s growth and profitability, and create a positive, healthy work environment that will allow the loyalty continuum to thrive.

JNR Incorporated will help you develop and manage loyalty incentive programs that produce measurable business results and increase revenue by identifying your objectives and target audience; developing a strategic communication campaign to keep people motivated; track and measure results through dynamic technology platforms; recognize and reward achievement at various levels; coordinate fulfillment; and measure return on investment.

Contact JNR today to see how loyalty can lead to greater business success.

LuAnn Jalet
COO , JNR Incorporated
(949)476-2788/ info@jnrcorp.com
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