JNR Joins Global Meetings Industry Day

Today Meeting and Event Planners across the globe are recognized for the immense influence Meetings and Events have on our economy.  April 14, 2016 marks the first Global Meetings Industry Day #GMID16 and celebrations throughout the world are taking place to commemorate the importance of our industry.

Business Meetings are often taken for granted, however, study after study shows that it is these large scale dialogue settings that move us forward, spark innovations and solidify relationships, propelling business ahead.

Today, like many days, JNR finds itself teaming with DMC partners, transportation logistic groups, leading production companies, on-site staff, hotels, airline partners and so many others that seamlessly come together to create motivating, change- inspiring Meetings and Events.   With teams in Irvine and Napa, California, Mexico, New Orleans, Colorado and two VPs in Las Vegas for #GMID16 celebrations, we are doing our part to move our economy in a positive direction by facilitating an environment where advancement happens.   We cheers to our colleagues in the industry as we bring attention to this important day.

To learn more visit #GMID16,  #JNRMeansBusiness and #MMB16 and join in the conversation.

A Different Kind of Green

Every year on March 17th, people from across the world celebrate St. Patrick’s Day. This day has become a holiday honoring Irish culture with parades, food, and of course, the color green! This year we invite you to put down the green beer and consider for a moment, what are we doing to keep our planet green?

Our industry is one that never sleeps.  Meetings and Events require hours of high intensity, lights, music, AV equipment, travel elements and more.  For the past few years there has been a trend to move towards more sustainable meetings by repurposing florals, utilizing space powered by  solar, transferring communications from paper to electronic and so on. The Green Meetings Industry Council has been instrumental in encouraging our industry to move to a more sustainable existence.  Now LEED, or Leadership in Energy and Environmental Design, a green building certification which recognizes the most sustainable building practices, is expanding into our realm. Announcing this year a LEED certification level specific to hospitality. Achieving this certification reduces the strain on our natural resources further propelling us into a responsible approach when servicing our clients.

JNR is proud to share that we reside in a LEED certified building. So while we are diligently planning your next meeting or event, we are also cognizant of the environment that supports us and gives us our livelihood. LEED certified buildings use less water, energy, and reduce green-house gasses.

So ask yourself, what can you do to make today a little greener?

Happy St. Patrick’s Day!


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Written by Kalyn Tripodi

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JNR Incorporated is a globally recognized leader specializing in creating custom programs that motivate, engage and reward the employees, customers and channel members of our Fortune 1000 clients. For over 35 years, JNR has designed and delivered a comprehensive suite of solutions including incentive travel, prepaid reward and gift cards, meetings and conferences, events and entertainment, technology solutions and marketing communications.  Our programs produce measurable results and are proven to increase performance, loyalty and revenues.

Photo: Recycling Grunge Sign  by Nicolas Raymond is licensed under CC by 2.0

 

Time to Get Techie

Our world today is saturated with technology. It is nearly impossible to find a person who does not own a cell phone, tablet, or laptop. Technology has even made its way over to the meeting industry; a room once filled with pens and paper has been replaced with smart phones and iPads. As meeting planners, it is essential to be familiar with the latest technology.

The Crowne Plaza Hotel in Silicon Valley has taken technology to a new level by utilizing a robot (known as “Dash”) to deliver all amenities to guests. According to the hotel’s director of sales, David Wang, “Dash is fun, cool and more useful than any of us really expected.” Imagine having a robot with the ability to service the entire meeting!

If you’re looking to engage your guests with a more realistic tactic, consider the Catchbox. It is a wireless microphone, covered in foam and is safe to be thrown to audience members. Not only is this device unique and fun, it helps build rapport between the speaker and audience members. Not to mention it will ensure attentiveness, as no one wants to be the person who is hit in the head with the Catchbox.

Gamification is also an excellent way to improve meeting motivation and engagement. Gamification, as it sounds, is the act of combining game with technology. Meeting apps are a great way to create interactions among attendees, but according to Erika Blaney, about 70 percent of all app downloads are never used.” This is why it is crucial to make the app meaningful, and dare I say it, fun!

Technology has even made its mark on site visits. President of Corporate Planners Unlimited, Sherry Parks, admits that she will not visit a site without Google Glass to record and store the inspection. This way she is able to easily share the information with her colleagues and clients.

As you can see, technology is rapidly changing, but it is important to keep in mind that the device must connect with the audience. “Keeping up with technology, being able to talk the talk about what is coming and how it is going to be useful, makes the planner that much more essential,” says James Spellos, President of Meeting U. So whether you are planning on implementing a robot, or simply spicing up a meeting app, it is vital to watch upcoming technology trends and know how they will influence your next meeting or big event. 


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Written by Kalyn Tripodi

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JNR Incorporated is a globally recognized leader specializing in creating custom programs that motivate, engage and reward the employees, customers and channel members of our Fortune 1000 clients. For over 35 years, JNR has designed and delivered a comprehensive suite of solutions including incentive travel, prepaid reward and gift cards, meetings and conferences, events and entertainment, technology solutions and marketing communications.  Our programs produce measurable results and are proven to increase performance, loyalty and revenues.

Photo:  Bending surfaces by petrOLLY is licensed under CC by 2.0

CUSTOMER SERVICE AT THE HEART OF YOUR BUSINESS STRATEGY WILL DRIVE OVERALL SUCCESS

Customer loyalty isn’t what it used to be. There has been a significant change in the process that controls business structure brought around by the digital world we live in.  We are all exposed to Internet access 24/7.  As a result, this has intensified competition and completely changed the way people look at products and service.  Every company must become customer-adaptable in todays volatile and competitive environment.

Never before has there been more of a need for outstanding customer service.  This is instrumental in crafting a company’s brand promise and solidifying customer loyalty. In many cases, service is the deciding and most important factor in brand selection today.

Business must act in a highly collaborative way or risk losing customers through less than exemplary service.  This will no doubt set up a path to failure.  Customer loyalty can only be won when customers feel that the brand cares and has their best interests at heart.  Customer loyalty is fundamental to survival and therefore an organization must center their entire business on the customer and delivering those outcomes their customers expect and want.

Brands and service providers in all sectors are experiencing pressure to boost customer loyalty and enhance customer engagement.  In the past, brands have relied on discounts and loyalty schemes to win customers. Many times this proves costly, ineffective and shows little ROI.

Businesses need to gravitate towards the opposite outcome by providing service that stands out against competitors. When a customer has a good experience, they will remain loyal.  In this generation of using customer insights to deliver smarter results, services and product recommendations are a differentiating factor.  Just look at the amount of money business invests in data analytics and CRM tools to realize rewards.  This data is used to create a more valuable, one-to-one relationship with customers.

When a consumer has a quick, effortless and efficient experience and know the company has gone the extra mile to meet their expectations they are much more likely to recommend services via word of mouth or write positive reviews.

If organizations want to instill company-wide best practices to ensure success and drive loyalty, they must focus on Customer Service.

Our clients and their customers are important to us; they are the core factors of our business.  We build and value partnerships with our clients and deliver solutions to support their objectives, their products and their customers.

 

Written by LuAnn Jalet

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JNR Incorporated is a globally recognized leader specializing in creating custom programs that motivate, engage and reward the employees, customers and channel members of our Fortune 1000 clients. For over 35 years, JNR has designed and delivered a comprehensive suite of solutions including incentive travel, prepaid reward and gift cards, meetings and conferences, events and entertainment, technology solutions and marketing communications.  Our programs produce measurable results and are proven to increase performance, loyalty and revenues.

Put Cash in The Past

The idea of cash is alluring – it is flexible and it gives you the freedom to purchase anything. Who couldn’t use a little extra cash? However recent studies have shown that in terms of incentives, cash may not be the most effective and engaging reward for long term results.

Contrary to popular belief, the 2015 Landmark Survey shows that when given the option, employees did not automatically choose cash as part of their reward. “The study found that on average the most preferred award experience for large awards is a travel award, presented by travel executives, communicated in a public announcement, and combined with the opportunity for special networking” (Van Dyke).  This is good to know since companies are spending $77B on non-cash awards annually!

While cash rewards provide you with the ability to buy anything you want, The Economic Theory suggests that people are more likely to spend cash on utilitarian items rather than something more personally gratifying (Helion and Gilovich 2014; Thaler 1985). Once the cash is spent, the gratitude tends to go with it.  When employees are provided with an experience such as a bucket list trip of a lifetime, they are able to take away priceless memories while having the opportunity to strengthen their relationships with their coworkers and executive leadership. Not to mention, a vacation is a bit more glamorous than a trip to the grocery store.

More and more we are finding that people are motivated by an experience rather than the tangible reward itself.  What is the recipient’s perceived value of the award?  How does the presentation of receiving the award make them feel?  Everyone responds differently to various incentives so to see the most favorable ROI on your program it is suggested that you craft it with levels of personalization weaving throughout.

In the future, instead of assuming that cash is the best motivator, dig a little deeper and determine what would really engage your sales team, employees or channel members.



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Written by Kalyn Tripodi

______________________________________________________________

JNR Incorporated is a globally recognized leader specializing in creating custom programs that motivate, engage and reward the employees, customers and channel members of our Fortune 1000 clients. For over 35 years, JNR has designed and delivered a comprehensive suite of solutions including incentive travel, prepaid reward and gift cards, meetings and conferences, events and entertainment, technology solutions and marketing communications.  Our programs produce measurable results and are proven to increase performance, loyalty and revenues.

Photo: “Flying” by Moyan Brenn is licensed under CC by 2.0