From “Me” to “We”: The Power of Corporate Social Responsibility in Incentive Programs


Recent years have illustrated an impressive shift in corporations’ primary focus from “me” to “we”. Today’s most successful corporations know they must perform as social entities, with responsibilities not only to their shareholders, but to employees, consumers and the communities in which they operate.

As the benefits of Corporate Social Responsibility become strikingly evident, adding CSR elements to incentive programs has become integral to a program’s success. Successful Meetings Magazine identifies socially responsible meetings as one of the top 10 trends of 2012. A strong CSR program can play a positive role in engagement by improving employee and customer morale, recruitment and retention, and earning a positive reputation within the community. As corporate incentive programs make a comeback as important tools for business success, the challenge is to design reward programs that not only provide a superior experience, but also fulfill employees’ desire to give back to society.

Companies participating in corporate incentive travel programs now place greater focus on selecting destinations where they can measurably contribute to the local community. Rather than solely focusing their budgets on lavish entertainment and over-the-top gifts, more and more progressive companies are choosing to make donations to local non-profit groups, or purchase gifts from local sources to support the community. The positive emotional reaction from participants is tremendous, filling them with a sense of pride and fulfillment.

When deciding whether or not to implement CSR into your next corporate incentive program, it’s important to note that 93 percent of Americans think about corporate citizenship when making purchase decisions (Successful Meetings, 2012). In addition to increasing consumer relationships, there is also a strong link between CSR and employee loyalty and recruitment. A recent Forbes report confirms that the newest generation of Millennial job seekers seek a higher value on social obligation, with 88 percent of new job seekers choosing employers based on strong CSR value (Forbes, 2012).

Become a part of the “we” movement. Develop a strategic CSR strategy for your company and for your corporate incentive programs to yield a rewarding experience for both program participants and the local community. For more information on how to integrate CSR into your next incentive program, feel free to contact JNR at


Kelly Woolsey
Marketing & Communications Manager, JNR Incorporated

360° Loyalty = The Best Kind


Loyalty is one of the most admirable character traits that a person can have, and there are many great examples of loyalty. When a person is faithful, no matter what the challenge or sacrifice, they maintain loyal relationships.

Now, more than ever, business leaders, should show their loyalty by inspiring people at all levels–whether employees, customers, consumers, representatives, partners or stakeholders. Motivating, recognizing and rewarding all those who contribute to business success will ensure that those same people will trust in the promises made by the company’s executive, marketing and sales communications teams and respond in positive fashion.

I believe that now is the time to establish and maintain confidence in one another. By offering incentive programs that will engage, appreciate and reward people, companies can show their gratitude and receive loyalty in return. This loyalty to your company’s brand will lead to cost savings through customer and employee retention, as well as generating improved financial results for all concerned, which will in turn stimulate personal, business and economic growth.

Employees are the face of your company. They interact with each other, management, clients, vendors and others, on a daily basis by phone, texting, email, social media or face-to-face. They will project their happiness and loyalty on to everyone that they come in contact with. Loyal employees are enthusiastic and they encourage others to feel the same way toward you and your company. People need to be on a gratifying path to stay motivated and invested, to do well, and to make others feel good by showing their appreciation through increased productivity and loyalty.

It’s important to establish high, attainable expectations that make people feel more positive about themselves as well as about your business. Give positive feedback and be more productive after receiving it, be open to change and work with others to improve your business. Inspire by example. Treat people as individuals and look for ways to foster solid relationships that develop into long-term, loyal bonds.

To grow your business, you must also earn loyal customers and consumers, as they are the best source of new business referrals, repeat business, and positive comments. You have to show your customers that you truly care about the relationships you have built with them.

By communicating your company’s direction, ideas and decisions, and by encouraging and rewarding best practices, you will engage people to work together and achieve results that give them a stake in success. In business, those who understand your goals and objectives are more likely to trust and invest in your company, which translates into improved performance, growth and increased financial return.

Adopting a loyalty initiative will improve the experiences of your employees, your customers, your suppliers, your resellers–virtually anyone you come in contact with. By inspiring and rewarding loyalty, you can improve everyone’s attitude, enhance your company’s growth and profitability, and create a positive, healthy work environment that will allow the loyalty continuum to thrive.

JNR Incorporated will help you develop and manage loyalty incentive programs that produce measurable business results and increase revenue by identifying your objectives and target audience; developing a strategic communication campaign to keep people motivated; track and measure results through dynamic technology platforms; recognize and reward achievement at various levels; coordinate fulfillment; and measure return on investment.

Contact JNR today to see how loyalty can lead to greater business success.

LuAnn Jalet
COO , JNR Incorporated
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Incentives Improve Business Performance.


Are you a dedicated corporate leader striving to improve business performance? Are you leading your company’s mission through a well-defined strategy, based on overall business objectives designed to increase brand awareness, improve productivity, inspire performance, build loyalty, and increase revenue and profit?

One sure way to accomplish your company’s mission is to invest in achieving your goals by running a well-crafted incentive program with strategic objectives aligned with your business performance goals.

Step One:
Contact an incentive company, a respected specialist with people who know what they are doing and have a proven track record of doing it well, preferably JNR Incorporated at 949.476.2788.

Step Two:
Schedule a capabilities presentation and meet face-to-face to share your vision and objectives with the JNR Incorporated team members, so they may offer suggestions and assistance as your strategic partner. During this meeting, you will:

  1. Examine the needs of your company, employees, customers and management.
  2. Discuss desired behaviors.
  3. Evaluate sustainable incentive concepts.
  4. Select the type of incentive and term of the program.
  5. Determine your budget.
  6. Define your target audience.
  7. Review corporate processes to ensure effectiveness.
  8. Establish obtainable goals and desired results.
  9. Identify measurable initiatives.
  10. Design, operate and manage the Incentive program.
  11. Make the program easy to understand.
  12. Communicate regularly to keep participants motivated.
  13. Analyze ongoing results using the latest technology solutions.
  14. Measure frequently and evaluate tangible results.
  15. Refine the process as needed.
  16. Appreciate intangible results.
  17. Recognize achievement.
  18. Reward success.
  19. Realize increased and enhanced revenue and profit.
  20. Evaluate program costs versus benefits achieved objectively.

Step Three:
Get promoted for doing such a great job in achieving your corporate goals!

JNR’s team has the knowledge, enthusiasm and experience to help you improve your business performance through unique and effective incentive programs.

LuAnn Jalet
COO, JNR Incorporated

Companies Grow Revenue Faster with Non-cash Incentives


It’s no surprise that companies that capitalize on their resources and the competitive edge potential of their sales force are seeing significant opportunities to grow revenue and market share over their competitors. Companies that understand the power of non-cash incentives in motivating their employees are far outranking the more cut-throat “every man for himself” mentality in today’s business environment.

So what motivates sales people? According to the December, 2011, study by the Aberdeen Group and the research brief, “Sales Performance Management 2012: Rewards and Recognition as a Vital Compensation Component”, 91% of sales professionals polled said they are motivated by direct monetary compensation. In addition, 61% said they are also motivated by internal recognition for positive performance, or non-cash incentives.

Furthermore, in the research from Aberdeen Group, “Sales Performance Management 2012: How Best in Class Optimize the Front Line to Grow the Bottom Line” (December, 2011), Best-in-Class Companies (top 20% of business performance) were more than twice as likely (21% vs. 10%) to use non-cash incentives. They also discovered the following:

  • 83% of best-in-class sales reps achieved annual quota, compared to just 51% among industry average firms.
  • Best-in-class sales reps achieved a nearly 10% improvement in sales deal size vs. 1.9% for industry average firms.
  • Best-in-class companies were also twice as likely (21% vs. 10%) to use non-cash incentives and the year-over-year increase in annual revenue for firms that used non-financial rewards and recognition was 3x that of firms that did not use non-cash incentives. (9.6% vs. 3%)

Three non-cash motivators, e.g. praise from immediate managers, leadership attention (one-on-one conversation) and a chance to lead projects, are all low-cost and very effective ways to engage employees. Merchandise, travel, and gift cards are also very motivational for their trophy or commemorative value, and are also much more cost-effective than cash.

Business leaders are catching on. According to Pricewaterhouse-Coopers’ 14th Annual Global CEO Survey of 1,201 corporate leaders and government officials, 47% indicated a plan to “use more non-financial rewards to motivate staff”.

For more information on this important aspect of corporate incentive planning, feel free to contact Marilyn Froggatt at or 760-966-0173.

Marilyn Froggatt
Vice President, Sales, JNR Incorporated