Mexican Travel Spotlight: Top Destinations

Few locations rival the country of Mexico in the realm of incentive travel and corporate meeting planning. With an abundance of world class resorts offering thousands of square feet of meeting space and services ranging from renowned spas and championship golf courses to crystal clear waters along private beaches, Mexico is truly an enticing destination for any company to consider for its next reward trip.

Mexico is an ideal locale due to its close proximity to the United States, easing the hassle of transportation and facilitating a worry free trip for a firm with an inclination for organizing an international program. Throughout the years, JNR has enjoyed several successful incentive trips to Mexico, and with its hospitable accommodations and excellent weather, it is a destination that is continually on the radar for an increasing number of clients.

One of Mexico’s most outstanding benefits is its privileged coastline on both the Pacific and Atlantic Ocean, providing multiple options for 5-star lodging for both west coast and east coast companies with an eye for this beautiful country. JNR has been fortunate enough to operate programs in some of the most exceptional Mexican locations, highlighted by Puerto Vallarta, Cabo San Lucas, Cancun, and the stunning Riviera Maya.

Puerto Vallarta: Puerto Vallarta is a coastal town on the Bay of Banderas on the Pacific side of Mexico. Puerto Vallarta is a unique blend of landscapes for visitors to the city.  Hiking through a rainforest or lush jungle in the morning and relaxing on the golden sands  in the afternoon is all possible within the same day. Puerto Vallarta has become a tremendously popular vacation spot in recent years, as the number of gourmet eateries, boutique shops and remarkable accommodations has exponentially risen to accompany the colonial and historic vibe that the city is founded upon.

Cabo San Lucas: Los Cabos or Cabo San Lucas is a lively and energetic resort area on the tip of the Baja California Peninsula. With over 20 miles of white sand beaches, Cabo San Lucas is a wonderful destination for beautiful resorts and water activity aficionados. The turquoise blue waters and famous sea arches are a perfect location for sport fishing, wave running or whale watching, giving any company a plethora of options for its guest’s activities.  For the land dwellers, Cabo San Lucas has a lively night scene as well as multiple old town shopping experiences from vivacious downtown Cabo to the quieter San Jose del Cabo.

Cancun: Cancun is a world famous tourist destination on the Yucatan Peninsula that does not disappoint with its glamorous beaches, first class all inclusive resorts, modern attractions, and exuberant nightlife. Cancun has been on the map as a gorgeous destination year round with its ideal weather and surplus of distinguished hotels and spas. While it is known for being a spring break oasis, Cancun has a multitude of space for higher end travel and a large airport that allows for ease of travel in and out of the United States, as well as its proximity to the luxurious Isla Mujeres and historical Chichen Itza.

Riviera Maya: The Riviera Maya is one of the most beautiful stretches of coastline in the entire country of Mexico. Straddling Highway 307 along the Caribbean Sea, the Riviera Maya encompasses some of the most striking locations including Playa del Carmen, Tulum, Xel-Ha, and Xcaret which boast arguably the best beaches in the world.  The Riviera Maya also includes the Island of Cozumel, which is celebrated for its reef where snorkeling and scuba diving adventures abound. The Riviera Maya is a first-rate location for international programs as this shoreline hosts more all inclusive resorts than any other region in the country and is close to the ruins of ancient Mayan civilization.

Mexico is a year round playground for sunshine and adventure, and in recent years it has become a mecca for corporate travel. JNR is no exception and has been going south of the border for both large corporate meetings and action packed incentives as Mexico meets multiple needs when planning any type of program. The international value for the domestic price tag cannot be beat, and Mexico continues to dazzle its guests, leaving any visitor to the country wanting to come back for more of its hospitality. For inquiries into setting up your own corporate program to any of these fantastic sites, visit JNR Inc for more information.

By JNR Incorporated

Written by Andy Tallon

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JNR Incorporated is a results-based, globally recognized leader that specializes in creating custom travel, meeting, event, prepaid card and merchandise programs that motivate, engage and inspire the employees, customers and channel members of our clients. We have over 30 years of experience working with Fortune 500 companies of many diverse industries. Our programs are tailored to fit the specific needs of marketing, sales, management and human resource professionals. The unique solutions we apply are measurable and proven to increase performance, loyalty and revenues.

Photo: “Puerto Vallarta” by Harvey Barrison is licensed under CC By 2.0

How Media Companies Can Adapt to Advertising Spend Trends

The global advertising market is changing in dramatic ways, and media companies need to ensure that they are prepared to remain strong in the face of these developments. Adjustments to budget allocations for programs that incentivize advertisers and allow media companies to leverage incremental advertising spend may be necessary. Examining the overall market share of the seven segments and their growth trends is a good place to start the discussion.

Current Market Share

At the time of the latest Nielsen quarterly report on global advertising, the percentage spent on the seven advertising mediums was distributed as follows:

 

Chart Courtesy of MarketingLand.com

Television remains the dominant channel at 57.6% market share with Newspapers in a distant second tallying 18.8%. The Magazine segment possesses a 9.9% share and is the only other subdivision to approach 10%. Internet Advertising comprises just 4.5% of the market, which is the lowest of the seven mediums outside of Outdoor and Cinema.

To base your information solely on the numbers above, it would appear that Internet Advertisers should be a low priority in terms of incentive plans and overall retention and growth efforts. This mindset may be appropriate in the short-term, but an extremely unwise decision that may have adverse consequences for the future as this segment continues to increase.

Market Growth by Segment

Overall global advertising revenues grew a steady 3.2% across all media segments to reach $243.5 billion total by the end of quarter three in 2013. The more interesting story however is told when you break down this growth percentage to isolate the change year-to-date by medium.

 

 

Chart Courtesy of MarketingLand.com

Internet Advertising’s growth of 32.4% is more than six times that of the next fastest growing area: Outdoor Advertising’s 5.1% jump. Television Advertising grew 4.3% while all other mediums declined slightly.

Takeaways

One of the most powerful ways to ensure that your advertisers remain loyal to your company is to incentivize them. Incentives typically include rewarding with exquisitely-planned trips and unique experiences that the advertiser cannot duplicate on their own. Advertisers that feel their business is appreciated by your company and your team will stay longer and increase spending over time. These trips have a remarkable ability to connect the customer to the client due to the unforgettable shared experiences that occur when both parties are present on the trip.

While this may be old news to many media companies, there is a new take-away from the trends shared above. It may be time to increase the emphasis you place on incentivizing Internet Advertisers if your company is selling Internet ad space. Internet Advertising’s growth of 32.4% is a sign of things to come in the industry. It will be advantageous to keep existing customers happy as their spending is likely to increase if the overall market trends continue. New Internet Advertisers will be entering the market in droves and your existing customers can be your best asset to help grow that business as advocates and referrals.

Even if your Internet Advertising customers are relatively small sources of revenue, you can still encourage them to spend more and remain loyal with small-scale travel incentives. Travel incentives for advertisers can come in a range of budgets aligning with your company goals.

If you are interested in getting ahead of the curve and learning about how to appropriately incentivize your advertisers and profit from their loyalty, please send us an email at jnrinfo@jnrcorp.com or give us a call at 949.476.2788. We have over 34 years of experience in this business and have the unique expertise to handle all aspects of incentive travel planning.

For further reading on the importance of incentivizing your advertisers, click here.

By JNR Incorporated

Written by Kristopher Hewkin

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JNR Incorporated is a results-based, globally recognized leader that specializes in creating custom travel, meeting, event, prepaid card and merchandise programs that motivate, engage and inspire the employees, customers and channel members of our clients. We have over 30 years of experience working with Fortune 500 companies of many diverse industries. Our programs are tailored to fit the specific needs of marketing, sales, management and human resource professionals. The unique solutions we apply are measurable and proven to increase performance, loyalty and revenues.