Huh? Mocial? Are you thinking, “You should really push spell check before posting your blog”?
Actually, Mocial is a newly-coined term describing the world's transformation into becoming highly mobile and social. Think about it. We now share, learn, conduct business, message, pay bills, shop and more from our mobile phones, smartphones, Ipads, ITouches, and other tablets. We do all of this through a plethora of social platforms–Facebook, Twitter, Google, Linkedin, Skype, Stumbleupon, Foursquare, Slideshare, Google+, Tumbler, YouTube, Flicker, Instagram, Blogs, Myspace… and I am out of breath.
Don't buy into Mocial yet? Facebook recently stated there are now 845 million monthly active users, and in December 2012 alone, 425 million users accessed Facebook through a smartphone or tablet! These 845 million users not only sign onto Facebook, but generate a colossal 10.5 billion minutes spent on the site per day.
How does this relate to incentive programs?
The incentive industry is incredibly people focused. The best incentive companies are not solely focused on selling a product; rather they understand the need to drive human performance, motivate employees, measure and deliver outstanding results. Consideration must be given to which tools motivate behavior, and what vehicles should be utilized to encourage employees to achieve greater results.
Social media has become one of the most powerful tools of people-oriented communication and engagement. Integrating social media into an incentive program can enhance employee engagement and create a stronger sense of connectivity.
Incorporating social media into a corporate incentive program allows participants to share information, and see what others around them are doing. When participants see that their counterparts are working above and beyond to achieve their goals they are more apt to do the same. Leveraging social media in your incentive program supplies a continuous stream of accessible information and open communication that displays who is hitting their targets, who has new ideas, who is willing to give a helping hand and who is disengaged and may need additional encouragement.
In this Mocial world, we are all on the go. Always.
We do not want to be constricted by outdated forms of communication like paper and faxes, or stuck in a stationary location at our desk. Integrating a social component to your corporate incentive program allows your organization to expand the scope, expand the frequency, and improve the quality of communications, all of which will help you achieve your strategic performance goals. Ask us how we can help you drive human performance in your company with a strategic incentive program here.
Marketing Assistant, JNR Incorporated.