Why Travel Incentives? Beyond the Research

Incentive Travel Makes People Happy

I recently had a client ask me: “How do you know that Travel Incentives really work?”

There are statistics, and lots of them, proving the value of travel as a motivator and reward mechanism. See Incentive Research Foundation for more details on that.

But I could tell he wasn’t convinced with the “data” I presented. So I went about it another way. So simple, but it seemed to be effective. See if it resonates with you…

Allow your mind to picture a specific time in your life that you were happy. Think of a couple of times like this.

I would place a bet that you’ve pictured yourself somewhere with someone. As much as we also enjoy those moments alone on the couch watching TV, our best times in life are usually spent with others. And very often, they are spent somewhere special.

Did you picture a trip somewhere? A beautiful beach or exciting zip line? Maybe you pictured getting married? Having a baby? Accomplishing a goal? Playing with your kids?

When developing an Incentive or Meeting Travel Program, I always remember that we have the privileged job of designing experiences for people that involve putting them somewhere with someone. I know it’s these moments in people’s lives that have the power to stay with them and perhaps make a difference in their outlook.

I believe our industry does more than only educate, motivate, train and reward. We create memories and joy when we do it right. Now without sounding too lofty, when we take measurement of our impact on the world, I for one am proud to be part of an industry that makes people happy.

Oh . . .I can’t forget the strong close . . . .call JNR to help you create memorable travel programs!!  Really, we will make you and your participants happy.

Contact us by emailing jnrinfo@jnrcorp.com, giving us a call at 949.476.2788 or visiting the Incentive Travel section of our website here or blog titled “Incentive Travel May Be The Key to Engaged Employees” here for more information.

By JNR Incorporated

Written by Vicki Kern – Vice President, Travel Planning


JNR Incorporated is a results-based, globally recognized leader that specializes in creating custom travel, meeting, event, prepaid card and merchandise programs that motivate, engage and inspire the employees, customers and channel members of our clients. We have over 30 years of experience working with Fortune 500 companies of many diverse industries. Our programs are tailored to fit the specific needs of marketing, sales, management and human resource professionals. The unique solutions we apply are measurable and proven to increase performance, loyalty and revenues.

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