JNR Spotlight: Prepaid Card Incentives

The idea of developing a prepaid card incentive program has been around for many years but now with new generations and demographics adopting prepaid cards in their personal life, the advantages of cards over cash are becoming easier to see.

A paper released in September, 2014 by the Federal Reserve Bank of Philadelphia titled Millennials with Money: A New Look at Who Uses GPR Prepaid Cards highlighting the increased uses of general-purpose reloadable (GPR) prepaid cards brought to light some of the main reasons for increased adoption of these financial tools as well as some of the advantages of them.

As consumers continue to become disenfranchised by the financial industry, companies and organizations need to find a way to distribute money to individuals who do not have bank accounts. Reloadable prepaid cards create a means to do this. There is now a large group of individuals who have taken to using reloadable prepaid cards as a substitute to direct deposits into traditional checking accounts.

As is expected, there is a direct relationship between a person’s age and usage of these cards, with younger people adopting the technology more rapidly.  However, there is a large segment of middle and high income households that already employ a range of traditional banking services now adding reloadable prepaid cards to their wallet. Combining conventional banking services with prepaid cards creates a hybrid tool that is easy to manage and even easier to use.

Key Findings:

  • More than 73% of respondents stated that they expect their usage of prepaid cards to stay the same or increase in the coming year
  • 53% of respondents that currently have a prepaid card agreed that owning a prepaid card is a good alternative to a checking account
  • 42% of respondents indicated that their prepaid cards offered a significant advantage over cash
  • 59% of respondents agreed that prepaid cards helped them “manage money better/ spend less”
  • 62% of respondents stated that prepaid cards helped them avoid overdraft fees

As the demand for reloadable prepaid cards increase, so too does the demand for prepaid card incentive programs. It is becoming clear to companies that sales goals, employee engagement and loyalty are easier to reach when rewards are given on a reloadable prepaid card rather than with cash or merchandise. A 2013 survey of more than 1,400 people revealed that respondents preferred prepaid cards as rewards for a purchase.

To learn more about how JNR can create a custom prepaid card program for your organization and leverage the higher perceived value of card over cash, please call us today at 949.476.2788 or email info@jnrcorp.com.  You can also find additional information on our website.





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By JNR Incorporated

Written by Stephanie Thomas

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JNR Incorporated is a results-based, globally recognized leader that specializes in creating custom travel, meeting, event, prepaid card and merchandise programs that motivate, engage and inspire the employees, customers and channel members of our clients. We have over 30 years of experience working with Fortune 500 companies of many diverse industries. Our programs are tailored to fit the specific needs of marketing, sales, management and human resource professionals. The unique solutions we apply are measurable and proven to increase performance, loyalty and revenues.

 

JNR Spotlight: The 10 Best Australian Incentive Travel Destinations

Australia is a perfect incentive travel destination that provides a range of activities and an abundance of breathtaking sights. With its variety of vibrant and bold cities, this country has become a worldwide phenomenon that leaves visitors coming back for more.

1.Sydney, Australia by Christopher ChanPhoto: “Lighting The Sails, Vivid Sydney 2011” by Christopher Chan is licensed by 2.0

Sydney, the capital of New South Wales, is an ancient gem bursting with historic landmarks and rich culture. The spectacular Sydney Opera House is a must see attraction that gets approximately 4.5 million visitors per year. With visitors from all around the globe, this city is a tourist paradise.

 

2. Melbourne, Australia by Hai Linh Truong

Photo: “Melbourne, Australia by night” by Hai Linh Truong is licensed by 2.0

With a population of over four million residents, Melbourne is the largest city in Australia. Check out the city’s colorful skyline by exploring bars, cinemas and restaurants across several rooftops as you listen to live music beneath the shining stars. This stylish and sophisticated city has become known to be as “Australia’s cultural capital”.

 

3.

Brisbane's city skyline with the Story Brodge lit up purple. All images creative commons non commercial. www.ashmolephotography.com

Photo: “Pretty In Purple, Brisbane, Australia” by Ben Ashmole is licensed by 2.0

Captivating the heart of Queensland culture, Brisbane explores a variety of different centuries. Take a step back to the past and visit the historic Windmill and Old Commissariat Store or leap forward to the future with a tour of the new Gallery of Modern Art. This vibrant city offers a diverse range of activities, restaurants and scenic landscapes that appeal to all ages.

 

4. Cairns, Australia by Gregg RegulaPhoto: “002-Cairns, Australia” by Gregg Regula is licensed by 2.0

Cairns is gateway for adrenaline junkies, daredevil divers and active nightlife adventure.  This city offers an array of exploration that will keep you wanting more.

 

5. DSCF3016

Photo: “Port Douglas Town and Beachview” by Michael Zimmer is licensed by 2.0

With its laid back ambience and perfect sunshine, Port Douglas, is a soothing paradise that will bring you luxurious leisure. Sunbathe on the golden sands of Four Mile Beach or indulge in five-star cuisine, this destination is a treasure you don’t want to miss.

 

6. IMG_1396Photo: “Hobart, Australia” by Joe Brockmeier is licensed by 2.0

The sparkling city of Hobart presents a fascinating voyage of adventure. Explore all that this city brings from its waterfront cafes and restaurants that overlook a harbor swarming with unique yachts and fishing boats to its extravagant nightlife that captivates the city’s charm.

 

7.Margaret River, Australia by Gord McKennaPhoto: “Sunset at Margaret River, Australia 2007” by Gord McKenna is licensed by 2.0

Margaret River is one of Western Australia’s most famous food and wine regions. This destination produces some of the best cabernet sauvignon, chardonnay and merlot in the country. Just a short drive from the wineries gives you surf, snorkel and gorgeous stretches of secluded beach.

 

8. Noosa, Australia by eGuide TravelPhoto: “Noosa Australia” by eGuide Travel is licensed by 2.0

Noosa is a world famous surfing travel destination, known for its spacious beaches and near-perfect waves. The laidback ambience creates a place where you can truly relax and let go.

 

9. Adelaide, Australia by Duncan RawlinsonPhoto: “Adelaide Australia” by Duncan Rawlinson is licensed by 2.0

Adelaide, the heart of the world’s opal industry is an enchanted treasure collection of shopping, fine arts and outdoor activities. Soak up the city’s elegance in the vividly green parks, vigorous Central Market and rich cultural museums and libraries.

 

10. Tallavera grovePhoto: “Tallavera grove” by John Jones is licensed by 2.0

With over 100 wineries, Cessnock holds one of the oldest and most diverse wine regions in the world. Tour the vineyards and cellars, indulge in gourmet restaurants or play a round of golf on some of the country’s most pristine, world-class golf courses.

 

Check back next week as we take a closer look at how to plan an incentive program to make the most of Australia.

If you would like to learn more about incentive travel destinations, please contact JNR Incorporated. We are happy to set up a time to talk about creating an incentive program that fits your organization’s needs. Give us a call at 800.343.4546, or email us at jnrinfo@jnrcorp.com.

 

By JNR Incorporated

Written by Tatum Dumont

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JNR Incorporated is a results-based, globally recognized leader that specializes in creating custom incentive travel, meeting, event, prepaid card and merchandise programs that motivate, engage and inspire the employees, customers and channel members of our clients. We have over 30 years of experience working with Fortune 500 companies in many diverse industries. Our programs are tailored to fit the specific needs of marketing, sales, management and human resource professionals. The unique solutions we apply are measurable and proven to increase performance, loyalty and revenues.

JNR Spotlight: Fastest Growing Caribbean Destination

The Turks and Caicos Islands, located 550 miles southeast of Miami, Florida, are known for their year round warm temperatures and soft, white sandy beaches. Until recently these islands were not well known but in the past year the number of visitors traveling to Turks and Caicos have grown by 50 percent. Most of these tourists arrive by cruise ship while some came in by air accounting for a record high of 1,407,313 total travelers in 2014. Most of these visitors are U.S. citizens rounding up to about 80 percent of all total guests to the islands. So why is this destination suddenly in high demand?

Director of the Turks & Caicos Tourist Board, Ralph L. Higgs believes that accessibility to the islands is a huge contributing factor to the rapid growth in 2014. These islands located just beyond the Bahamas are an easy two and a half hour flight from Miami and offer travelers a new tropical destination to consider.  Getting there has become extremely convenient with a direct flight from many major gateways in North America such as JFK in New York and Logan International Airport in Boston. Travelling by cruise ship to Turks and Caicos was ranked fourth out of 28 Caribbean destinations with an increase of 24.8 percent.

In addition, the unusually cold weather in much of the U.S. last year may have played an important role in the increase in visitors. In an average year these islands have 350 days of sunshine, perfect for lounging by the pool or taking a nice stroll along the beach.

Typically, Caribbean cuisine is not at the forefront of decision making when booking an island escape.  Turks and Caicos are changing this perception though now offering over 20 restaurants featuring world-renowned and award-winning chefs.  The islands have also become host to the Caribbean Food & Wine Festival, which offers epicurean delights and draws in visitors from around the world.  This festival is designed to host dinners and tasting events on a small scale allowing the guests a chance to interact directly with top chefs and winemakers.  Typical to the Turks and Caicos relaxed reputation, this boutique festival keeps the focus on culinary talent while keeping the scene at a manageable size.

Some say the 230 miles of ivory sand on the islands are home to the best beaches in the world.  This laid back destination offers crystal clear waters and colorful coral reefs for beachgoers to enjoy as well as spectacular limestone caves and diving and snorkeling opportunities.  The Turks and Caicos are not the place for a lively nightlife but if you are in the mood for evening bonfires and an overall relaxing atmosphere, these islands are a tropical paradise destination leaving visitors with lifelong memories and experiences.

Now midway into 2015, Higgs anticipates continued growth while incorporating stronger and better marketing strategies. He believes the destinations strong branding and location keep Turks and Caicos on track for another solid yearly performance.  We would love to bring your group to these lovely islands.  If you would like to learn more about Turks and Caicos please contact JNR. We are happy to set up a time to talk about your organization’s needs. Give us a call at 800.343.4546, or email us at jnrinfo@jnrcorp.com.

By JNR Incorporated

Written by Tatum Dumont

______________________________________________________________

JNR Incorporated is a results-based, globally recognized leader that specializes in creating custom travel, meeting, event, prepaid card and merchandise programs that motivate, engage and inspire the employees, customers and channel members of our clients. We have over 30 years of experience working with Fortune 500 companies of many diverse industries. Our programs are tailored to fit the specific needs of marketing, sales, management and human resource professionals. The unique solutions we apply are measurable and proven to increase performance, loyalty and revenues.

 

Photo: “Regent Palms Turks and Caicos” by C.C. Chapman is licensed by CC by 2.0